THE ROLE & THE TEAM

The Marketing Lead for Romania, Hungary, Croatia, Slovenia, Greece, and Bulgaria drives Consumer Marketing in the respective region which is a part of the CEE cluster. In this role you would be responsible for bringing the local voice and the market insights to life, driving the brand perception and contributing to the business growth in the region.
The Marketing Lead works closely together with Global and Go-To-Market Marketing and CEE Markets cross-functional teams to grow market share, customer base and improve business performance through awareness and consideration driving marketing initiatives. This includes global campaigns, local amplifications of global projects but also market specific campaigns and initiatives, developed to capture the local momentum and opportunities. Furthermore, Marketing Lead strongly contributes to the business performance in collaboration with key business units and stakeholders, specifically with the General Manager and dedicated teams in the Markets to drive the value proposition and bring the market voice to the decision table
This role is Berlin based and relocation is necessary.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• You will create and execute local annual marketing strategy in order to meet the business and growth objectives in respective markets
• You have a sharp eye on and in-depth understanding of fashion and e-commerce environment, market’s dynamics, competitive landscape, customer insight and upcoming trends to inform the go-to-market-strategy and the wider Zalando organisation
• You’ll work closely with Global Marketing Team and cross functional teams (Retail, Commercial Planning and Pricing, Business Development, PR, Corporate Communications) in order to define core audiences and tactics to win them over, driving efficiency and unlocking effectiveness by scaling best practices across the region
• You collaborate in the development (e.g. informing and giving inputs) of global Marketing initiatives, planning and executing local campaign and amplifications that build on audience and market insights
• You will manage the regional media budget, together with the Media Team, with the goal of maximising the effectiveness of our investment, measure marketing impact, anticipate and capitalise opportunities for growth
• You develop synergies with other Markets, especially within the CEE Cluster, both by leveraging initiatives with potential relevance in markets and by scaling local activations, best practices and learnings.