Marketing Lead - Supermarket at Breadfast

Cairo, Cairo, Egypt -

Full Time

Start Date

Immediate

Expiry Date

21 Mar, 26

Salary

0.0

Posted On

21 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Content Creation, Campaign Management, Brand Management, Data Analysis, Cross-Functional Collaboration, Social Media Marketing, Digital Advertising, Public Relations, Market Research, Creative Development, Communication Skills, Project Management, Trend Analysis, Media Relations, Stakeholder Engagement

Industry

Logistics;Transportation;Supply Chain and Storage

Description

Role Objectives: The Marketing Lead will be responsible for managing a variety of end-to-end marketing campaigns to drive awareness and leads. They will be involved in planning, segmentation, creative development, and execution. The role also includes contributing to content marketing initiatives aligned with campaign objectives and target audiences. Roles & Responsibilities: Develop and execute comprehensive marketing communication strategies and content aligned with overall marketing objectives, ensuring consistent brand messaging and positioning across all channels and touchpoints. Create compelling and engaging content for a variety of marketing communication materials, includin all Social media channels by creating mood boards and end-to-end video/photoshoot session ownership. Collaborate with cross-functional teams, including marketing, design, operations, and Central teams, to gather information and insights for content creation and ensure alignment with brand guidelines and objectives. Manage and maintain the company's brand voice, tone, and style guidelines, ensuring consistency and adherence across all communication materials. Plan and execute integrated marketing communication campaigns across various channels, such as digital advertising, social media, content marketing, events, and public relations. Monitor and analyze the performance of marketing communication campaigns, leveraging data and insights to optimize messaging and improve overall effectiveness. Stay up-to-date with industry trends, market research, and customer insights to identify new opportunities and develop innovative communication strategies. Build and maintain relationships with key media contacts, industry influencers, and stakeholders to maximize brand exposure and secure media coverage. REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS: Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred. 5-7 years of experience in marketing, with a focus on developing and implementing integrated marketing campaigns. Proven track record of success in driving results and achieving marketing objectives. Strong analytical skills, with the ability to interpret data and make data-driven decisions. Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams. Highly organized, with the ability to manage multiple projects simultaneously.

Responsibilities

The Marketing Lead will manage end-to-end marketing campaigns to drive awareness and leads, including planning, segmentation, creative development, and execution. They will also contribute to content marketing initiatives aligned with campaign objectives and target audiences.