Marketing Lead at The Place

Lagos, Lagos, Nigeria -

Full Time

Start Date

Immediate

Expiry Date

17 May, 26

Salary

0.0

Posted On

16 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Planning, Marketing Execution, Public Relations, Brand Ambassadorship, Communication, Project Management, Multi-tasking, Problem Solving, Strategy Implementation, Data Analysis, Relationship Building, Event Planning, Social Media Management, Email Marketing, Collateral Deployment, Merchandise Coordination

Industry

Food and Beverage Services

Description

Company Description The Place is a rapidly growing Nigerian quick service restaurant. From our first outlet in 2007 to 30+ outlets spread across Lagos, Ibadan, Abeokuta, Abuja and Ilorin at the present time along with other verticals in the entertainment and leisure segment, we are in the midst of exponential growth. At this time, we are upgrading and expanding our core corporate team. We are already the largest purveyor of Nigerian QSR in Lagos and are primed for further growth and expansion in 2023 and beyond. Our food concept is fresh, fast and bursting with flavor. We offer contemporary food menus along with pastry and ice-creams, as well as exquisite nightlife and homely hotels. Job Description The Marketing Lead will be responsible for achieving revenue goals by developing and executing sales and marketing plans, in-person sales meetings and networking, marketing the entire restaurants chain and functioning as a public relations spokesperson to promote the restaurant chain locally. The Marketing Lead will also be responsible for developing, implementing and tracking marketing programs that increase The Place brand exposure and boost our restaurant, nightlife and hotel sales. The Marketing Lead will require a thorough understanding of business and marketing strategy and will become the brand ambassador for The Place. This includes excellent communication skills with staff, vendors, food writers and bloggers, Newspapers, local businesses and the community. It also requires the ability to project manage; multi-task and problem solve in a fast-paced environment. Qualifications JOB REQUIREMENTS Understand and communicate marketing strategy and objectives to the CEO, restaurant management and staff Partner with Restaurant, nightlife and hotels Managers to plan and execute sales building activities that will build relationships, which will increase customer count, check average and outside sales Deploy web, social media, email, collateral, merchandise, and other communications effectively with corporate support team Coordinate partner, community, and vendor relationships. Establish goodwill and build relationships within the community and with the overall QSR food, nightlife and hotel concept for the business. Identify and capitalize on strategic partners that complement the brand. Plan and execute marketing events in coordination with relevant stakeholders Collect and analyze data to improve marketing programs Assists and/ or completes additional tasks as assigned Must clearly be able to demonstrate growth in sales as a result of marketing efforts ACADEMIC/OTHER REQUIREMENTS Bachelor’s degree in marketing, Business Administration, Management Science, or similar discipline 5-7 years of professional experience in Marketing, Business Development and Brand Management with a demonstrated track record of driving results Experience in a top Marketing Agency is a huge advantage Proficient in Windows Office, Microsoft Office suite Additional Information Candidates who do not meet the above criteria need not apply. If you meet the above criteria please send your Curriculum Vitae not later than 2Weeks to the date of this publication.

Responsibilities

The Marketing Lead will drive revenue goals by developing and executing comprehensive sales and marketing plans, including in-person sales and networking activities for the entire restaurant chain. This role also involves functioning as a public relations spokesperson to enhance local brand exposure and boost sales across the restaurant, nightlife, and hotel segments.