ABOUT YOU

We are looking for someone who has a foundation in the skills outlined in the section of the job description labelled ‘To do this role, you will have…’.

Unless specified, this does not have to be experience in a charity context – we are just looking for someone with this experience and a willingness to learn about our charity context and in a way which aligns to Macmillan’s values. If you meet these criteria, we would love to hear from you!

• Marketing skills: Experience of delivering multi-channel marketing campaigns (specifically in digital giving) or management of complex projects, in line with agreed budgets and schedules
• Results-focus: Experience of using data or insight to understand performance, make decisions and inform marketing plans
• Analytical/Solution-focused: A proactive approach to resolving project blockers, conflict or underperformance
• Leadership: Familiarity with leading individuals or groups to deliver a project, campaign or collective goal
• Communication: An ability to communicate clearly with a range of different people, with confidence to influence and negotiate to drive projects forwards, as needed
• Relationship management: An ability to build positive relationships with colleagues and external partners, which enable productive collaboration on projects

ABOUT THE ROLE

We’re looking for a Marketing Manager to join our fundraising marketing team to deliver sector-leading fundraising campaigns. Working collaboratively with the wider fundraising marketing team, this person plays a key role in the planning and delivery of multi-channel marketing campaigns, which successfully drive multiple millions of pounds of income. Your work will be instrumental in raising money to ensure we can provide vital physical, emotional and financial support for people living with cancer.
As a team, we are responsible for the marketing and project management of several large-scale fundraising campaigns, including Macmillan’s Coffee Morning, Brave the Shave, Longest Day Golf Challenge, Go Sober and the Macmillan Lottery. In this role, you will be responsible for delivering large-scale projects, to ensure the team achieves its ambitious fundraising objectives. The role is a great opportunity to continue to develop as a marketing professional in a large charity context.

A typical week in this role might involve:

• Delivering key campaign actions, like brief writing, artwork review and approval, results reporting and optimisation
• Holding a weekly catch up with a Marketing Assistant or Marketing Executive to ensure they are delivering their key campaign actions to agreed schedules. This could include answering questions, helping resolve issues or helping them to understand or develop a marketing skill
• Leading a weekly call with an external agency partner, to agree key actions and keep a project on track
• Reviewing campaign performance, reporting internally and identifying optimisations
• Preparing for and attending monthly development meetings with your line manager
• Writing an objective for a Marketing Assistant working on your campaign, or providing feedback to support their upcoming review