Job Summary:
Location : London, UK
Division : Ticketmaster UK
Line Manager : Senior Marketing Manager (Music)
Contract Terms: FTC 24 Months, Full-Time

THE JOB

We’re looking for a Marketing Manager who is passionate about live entertainment to join us in an exciting opportunity to work in the Music team as we look to maintain and expand an already established and successful area of the business.
Working closely with the Senior Marketing Manager (Music) and Head of Marketing (Music), the successful candidate will be responsible for B2C marketing across Music and Festivals and managing marketing relationships with clients.
They will also work on our B2C marketing campaigns, developing creative genre campaigns and driving customer acquisition and retention.

WHAT YOU NEED TO KNOW (OR TECHNICAL SKILLS)

• Experience in the Music/Entertainment industry would be advantageous.
• Understanding of the entertainment industry
• Digital marketing experience including campaign management
• Client Management experience

YOU (BEHAVIOURAL SKILLS)

• Excellent communication (written and verbal) and interpersonal skills
• Proactive and highly organised, with the ability to project manage various tasks simultaneously to tight deadlines.
• Analytical skills to measure, evaluate and report against goals
• Proven problem-solving capability to develop opportunities
• Strong organisational skills

• Work with the Head of Marketing (Music) to deliver the B2C marketing strategy for Music and Festivals.
• Work with the Client Development and Account Management teams to manage key client relationships.
• Work across the team on developing B2C campaigns for Music and Festivals.
• Produce marketing plans across all events to drive fan engagement and sales. Manage implementation of plans across marketing channels, monitor effectiveness and provide recommendations.
• Attend regular client meetings.
• Work with the CRM team to implement the CRM strategy to increase customer engagement and retention.
• Work with the Content team to implement the Content strategy across SEO, organic social and content channels.
• Work with the Performance Marketing team to implement digital strategy across paid search, paid social, programmatic and affiliate channels.
• Produce marketing activity reports for both clients and internal stakeholders, including the use of GA4.
• Create new engaging campaigns for Ticketmaster music fans.
• Monitor activities of our main Music competitors and provide feedback.
• Represent the company, as required at pitches, meetings and events in the UK.
• To undertake any other relevant duties which fall under the general scope of this role as directed by the Head of Marketing (Music).