Marketing Manager at 700Apps

Cairo, Cairo, Egypt -

Full Time

Start Date

Immediate

Expiry Date

21 Mar, 26

Salary

0.0

Posted On

21 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, B2B Marketing, Lead Generation, Performance Marketing, SEO, Content Strategy, Marketing Analytics, CRM Tools, Data Analysis, Stakeholder Management, Communication Skills, Leadership, Google Ads, LinkedIn Ads, Meta Ads, Email Marketing

Industry

Software Development

Description

We are looking for a results-driven Marketing Manager with strong experience in Digital Marketing and a proven background in the Software / IT / Digital Transformation industry. The role is critical in driving brand positioning, lead generation, and revenue growth through data-driven marketing strategies. • Develop and execute a comprehensive Digital Marketing Strategy aligned with business and revenue objectives. • Lead B2B lead generation initiatives across digital channels (Paid Ads, SEO, Content, Email, LinkedIn). • Own the end-to-end marketing funnel (Awareness → MQL → SQL → Conversion). • Collaborate closely with Sales, Presales, and Business Development teams to support pipeline growth. • Manage and optimize performance marketing campaigns (Google Ads, LinkedIn Ads, Meta). • Oversee content strategy focused on software solutions, digital transformation, and enterprise clients. • Monitor and analyze KPIs including CPL, CAC, ROI, conversion rates, and funnel performance. • Manage marketing budgets, forecasting, and reporting. • Coordinate with external agencies, vendors, and freelancers when needed. • Strengthen brand presence and positioning in local and regional markets. • Bachelor’s degree in Marketing, Business Administration, or a related field. • 7+ years of experience in Digital Marketing, with at least 2 years in a managerial or lead role. • Mandatory: Previous experience in Software, IT Services, SaaS, or Digital Transformation companies. • Strong experience in B2B marketing and lead generation. • Solid understanding of enterprise sales cycles and complex buyer journeys. • Hands-on experience with: • Google Ads, LinkedIn Ads, Meta Ads • SEO / SEM strategies • Marketing Analytics & Reporting • Experience using CRM and marketing automation tools (HubSpot, Salesforce, Zoho, or similar). • Ability to translate data into actionable insights and strategic decisions. • Strong communication, leadership, and stakeholder management skills.

Responsibilities

The Marketing Manager will develop and execute a comprehensive Digital Marketing Strategy to drive brand positioning and revenue growth. They will lead B2B lead generation initiatives and manage the end-to-end marketing funnel.