Marketing Manager at 88 Tactical

Omaha, Nebraska, United States -

Full Time

Start Date

Immediate

Expiry Date

28 Sep, 26

Salary

0.0

Posted On

30 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Strategy, Paid Media, Brand Storytelling, Membership Growth, Digital Marketing Analytics, Audience Segmentation, Google Ads, Meta Business Suite, Social Media Strategy, Content Direction, Project Management, Leadership, Market Analysis, ROI Optimization, Vendor Management, Communication

Industry

Public Safety

Description

Description Position Overview: The Marketing Manager will serve as the strategic driver behind 88 Tactical’s brand visibility, membership growth, and overall marketing performance. This role combines creativity and data-driven strategy to expand our member base, elevate our market presence, and strengthen engagement across all channels — from digital and social media to events and partnerships. This position requires a visionary leader with hands-on expertise in campaign strategy, advertising (including paid media), and brand storytelling. You’ll oversee all marketing functions, lead a small but mighty team, and work collaboratively with leadership to align marketing initiatives with company goals. Key Responsibilities: Membership Growth & Market Strategy Develop and execute comprehensive marketing strategies that drive membership acquisition, retention, and engagement. Identify and target key market segments using data insights and customer behavior analysis. Partner with the membership and events teams to create campaigns that convert leads and maximize ROI. Advertising & Brand Awareness Oversee the development and management of advertising campaigns (digital, print, and broadcast). Plan and optimize paid media strategies, including Google Ads, Meta, and other platforms. Maintain a consistent and compelling brand voice across all marketing channels and materials. Social Media & Digital Presence Lead the strategy for social media growth, engagement, and brand storytelling. Manage paid and organic social campaigns, influencer collaborations, and community engagement initiatives. Analyze performance metrics and adjust strategies to continually improve reach and engagement. Content & Creative Direction Guide the creation of impactful content — including video, photo, print, and digital assets — that highlight the 88 Tactical experience. Ensure all creative aligns with brand standards and enhances member perception. Leadership & Collaboration Lead and mentor marketing staff, fostering a collaborative, performance-driven environment. Partner with internal departments to ensure marketing efforts support operational and financial goals. Oversee external marketing vendors, agencies, and media relationships. Qualifications: Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred). 7+ years of progressive marketing experience, with at least 3 years in a leadership role. Proven success in membership-based or lifestyle brand marketing. Strong understanding of digital marketing analytics, audience segmentation, and campaign optimization. Expertise in paid advertising platforms (Google Ads, Meta Business Suite, etc.). Excellent leadership, communication, and project management skills. Benefits: · Full-time employees are eligible for benefit packages · Life Insurance, STD & LTD – paid for by the company · 401(k) with IMMEDIATE 4% company match and vesting · PTO plan · Discounts in Pro Shop & Founders Club · Complimentary training classes & range · 24/7 access to Fitness Center #IND88

Responsibilities

The Marketing Manager will drive brand visibility and membership growth through strategic digital and social media campaigns. They will oversee all marketing functions, lead a small team, and align initiatives with company goals.