Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.
At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
Do you want to make own impact for the Finland carbon neutral targets? Approximately 70% of Finland electricity is consumed in electrical motors. Energy efficient motors and drive control play major role towards the net zero goals. Join our market leading company and our team responsible for the Motors and Drives and be part of the Energy Efficiency Movement.
We are looking for a Marketing Manager to develop and execute marketing activities of the Motors and Drives in Finland. You will contribute to sustainability objectives through the development and deployment of innovative and effective marketing activities that is meant to boost the industry carbon neutral transition.
The location for the position can be Helsinki or other agreed location in Finland. Work requires willingness to travel in Finland.
Our culture and benefits reflect our values: courage, care, curiosity and collaboration. The most appreciated benefits according to our personnel are at the moment e.g. an annual performance bonus, employee share acquisition program, continuous learning opportunities, bicycle and other wellbeing and family benefits. We have a hybrid working model.
This position reports to Local Business Manager

Your responsibilities

• Defining the marketing priorities and actions to support the local sales and marketing strategy. Developing, executing and following up the implementation of coherent and consistent marketing plan
• Defining and executing the Digital Marketing Strategy. Own the tools and channels and support the team in Social Selling
• Executing marketing plans and messages with the objective of engaging and inspiring B2B customers, trade media and other key interest groups
• Leading local Energy Efficiency Movement marketing
• According to the marketing plan organizing F2F or virtual events and supporting sales and product management in their marketing activities
• Ensuring there is coherent ABB message to the market. Collaborating with local and global ABB colleagues
• Ensuring targets and metrics for marketing initiatives are properly implemented and develop additional local measures as required

Your background

• Business-driven and passionate about customer management and achieving sales and marketing objectives. Experience in preparing and implementing marketing plans
• Experience in digital marketing, organizing events and fairs, implementing and cascading campaigns in the local market. Sound knowledge of CRM system, preferably Salesforce and ability to operate marketing automation platform and other digital platforms such as website and social media
• An open-minded and solutions-focused approach, highly self-motivated, organized and autonomous. Willingness to change and drive change
• Strong detail and deadline orientation and ability to manage multiple projects simultaneously. Structured, analytical competence with measurement and KPI’s
• M.Sc. or B.Sc. university degree in marketing or communication or equivalent and experience in marketing or relevant field in a B2B environment
• Excellent collaboration skills, strong interpersonal and consulting skills
• Experience in collaborating with peers, cross-divisional teams and internal stakeholders across businesses
• Good spoken and written skills in Finnish and English

More about us
ABB Motion keeps the world turning - while saving energy every day. We innovate and push the boundaries of technology to enable the low-carbon future for customers, industries and societies. With our digitally enabled drives, motors and services our customers and partners achieve better performance, safety and reliability. We offer a combination of domain expertise and technology to deliver the optimum drive and motor solution for a wide range of applications in all industrial segments. Through our global presence we are always close to serve our customers. Building on over 130 years of cumulative experience in electric powertrains, we learn and improve every day.
In Finland, ABB has about 5000 employees, making it one of the biggest industrial employers in the country. ABB Finland serves its customers in over 20 locations and has production sites in Helsinki, Vaasa, Porvoo and Hamina. As a global company, we’re also able to offer international job opportunities.
Yhteystiedot: Interested in joining the crew? Please apply for this position by December 6, 2023. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.
For more information, please contact Local Business Manager Mika Männistö, tel. +358 50 332 1018.
Työpaikan osoite: Hiomotie 13, 00380 Helsinki

• Defining the marketing priorities and actions to support the local sales and marketing strategy. Developing, executing and following up the implementation of coherent and consistent marketing plan
• Defining and executing the Digital Marketing Strategy. Own the tools and channels and support the team in Social Selling
• Executing marketing plans and messages with the objective of engaging and inspiring B2B customers, trade media and other key interest groups
• Leading local Energy Efficiency Movement marketing
• According to the marketing plan organizing F2F or virtual events and supporting sales and product management in their marketing activities
• Ensuring there is coherent ABB message to the market. Collaborating with local and global ABB colleagues
• Ensuring targets and metrics for marketing initiatives are properly implemented and develop additional local measures as require