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Marketing Manager at Abbott Pediatrics

Mumbai City, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

13 Jun, 26

Salary

0.0

Posted On

15 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Market Research, Product Development, Pricing Strategy, Product Launch, Advertising Campaigns, Sales Performance Monitoring, Market Trend Analysis, Consumer Behavior Analysis, Competitor Analysis, Product Idea Generation, Customer Needs Assessment, Sales Forecasting, Budgeting, Sales Collateral Design

Industry

Hospitals and Health Care

Description

MAIN PURPOSE OF ROLE Summarize the main purpose of the role. Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets. MAIN RESPONSIBILITIES • Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services. • Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service. • Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas. • Identify product/service changes to meet customer needs. • Liaise with other areas of the organization (e.g., production, R&D) to implement these changes. • Prepare sales forecasts and budgets. • Monitor sales volume, revenues and costs against forecasts. • Adapt plans to improve the sales performance of the product/service. • Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience. QUALIFICATIONS Education Education Level Major/Field of Study Or Education Level Associates Degree (± 13 years) ☐ Masters Degree (± 18 years) in Engineering ☐ Experience/Background Experience Experience Details Minimum 4 years

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Responsibilities

The main purpose is to implement a marketing and sales strategy for complex or strategically significant products/services to meet established sales or market share targets. Responsibilities include conducting market research, overseeing product development, setting prices, launching products, and monitoring sales performance.