JOB SUMMARY

We are seeking a dynamic and results-driven Travel Marketing Manager to lead our travel agency marketing initiatives and drive growth in our e-commerce sector. The ideal candidate will possess a strong background in travel industry marketing, with expertise in SEO, analytics, in-person client interaction marketing, and product management. This role requires a creative thinker who can develop effective travel marketing strategies, manage campaigns, and analyze performance metrics to optimize results.

REQUIREMENTS

• Proven experience in a travel marketing role with a strong focus on digital marketing strategies.
• Travel Industry experience required either with travel agency or with other travel related organizations.
• Proficiency in e-commerce platforms and SEO best practices for travel agencies.
• Familiarity with Google Analytics, Google AdWords, Facebook Advertising, and email marketing tools.
• Strong research skills with the ability to interpret data effectively for strategic decision-making.
• Experience with product management processes is highly desirable.
• Proficient in WordPress for design tasks; knowledge of HTML is a plus.
• Excellent communication skills with the ability to collaborate effectively and bring in business with new clients.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• A bachelor’s degree in Marketing, Business Administration, or a related field to travel preferred.
• TICO certification is required.
  Job Types: Fixed term contract, Freelance
  Contract length: 12 months
  Pay: $35,000.00-$40,000.00 per year

Education:

• Bachelor’s Degree (preferred)

Experience:

• Travel Industry: 2 years (preferred)

Language:

• English (preferred)

Licence/Certification:

• TICO Certification (preferred)

Willingness to travel:

• 50% (preferred)

Work Location: Hybrid remote in Mississauga, O

• Engage with new clients, including solo travelers, couples, and group travelers, generating leads and cultivating potential future customers.
• Develop and implement comprehensive travel marketing strategies that align with business goals and enhance brand visibility.
• Oversee e-commerce operations, ensuring optimal user experience and high conversion rates.
• Conduct thorough market research to identify travel trends, customer travel needs, and competitive landscape.
• Manage digital advertising campaigns across platforms including Google AdWords, Facebook Advertising and other relevant platforms.
• Utilize Google Analytics to monitor website performance and derive actionable insights for improvement.
• Collaborate with cross-functional teams on product development and launches for travel packages and services.
• Create engaging content for email campaigns, social media, and website updates using WordPress.
• Design marketing materials using WordPress to support promotional efforts.
• Monitor budgets for marketing activities and ensure efficient allocation of resources.
• Analyze campaign performance metrics to report on effectiveness and suggest improvements.