Marketing Manager

at  Allegra World Coffee Portal

ESSENTIAL QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, plus typically 5+ years of progressive marketing experience, including leadership roles and demonstrated success in campaign management
  Professional Skills
• Strong track record in developing and executing comprehensive marketing strategies across multiple channels (digital, traditional, social media)
• Deep understanding of market research, consumer behavior analysis, and data-driven decision making
• Excellent project management abilities, including experience with marketing automation tools, CRM systems, and analytics platforms
• Proven budget management experience and ability to analyse ROI of marketing initiatives

TECHNICAL KNOWLEDGE

• Proficiency in marketing analytics tools and digital marketing platforms
• Understanding of SEO/SEM, email marketing, and content marketing best practices
• Familiarity with graphic design software and content management systems

ROLE OVERVIEW

As our marketing manager, you will be responsible for developing and executing multi-channel campaigns to promote WCP products and services to target market segments. This includes creating compelling content such as emails, social posts, and brochures, as well as designing supporting marketing assets to drive subscriber growth.
You will employ best practices in areas like SEO, paid advertising, and analytics to optimize our online discoverability, acquire new audiences on social platforms, and track campaign performance.
Core responsibilities also include maintaining our CRM and contact databases for promotions, upholding brand guidelines, setting KPIs, and managing campaign expenses and marketing budgets.
Overall, this role will oversee the end-to-end strategy and tactics needed to promote our brand, generate engagement, nurture our community, and quantify marketing impact over time.