Marketing Manager at Alliance Credit Union

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Jun, 26

Salary

65000.0

Posted On

07 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Partnerships, Sponsorships, Team Leadership, Analytics, KPIs, Social Media Marketing, Influencer Marketing, CRM, Email Marketing, Pricing Strategy, Promotion, Traditional Marketing, Budget Management, Data Analysis, Communication

Industry

Description

Benefits: Bonus based on performance Employee discounts Flexible schedule Opportunity for advancement Training & development Wellness resources Complete Playground is the ultimate destination for inclusive family fun in the heart of New York City. As the largest indoor playground in Manhattan, our facility is a vibrant urban oasis featuring wall climbing, slides, interactive play zones, and a specialized fidget wall. We provide a safe, inclusive environment for kids of all neurodiverse backgrounds, including a top-notch sensory space designed to help children relax and recharge. Job Description We are seeking a strategic and data-driven Marketing Manager to lead our brand growth and community presence. In this role, you will be responsible for turning our 40,000-square-foot playground into the premier household name for NYC families. You will craft high-level strategies, manage a small team, and use performance analytics to drive results. The ideal candidate has a background in the kids∨ retail space and can balance brand building with the tactical execution of digital, traditional, and partnership-based marketing. Key Responsibilities Marketing Strategy: Develop and implement a comprehensive marketing calendar designed to increase foot traffic, party bookings, and brand awareness. Partnerships & Sponsorships: Identify, secure, and maintain relationships with corporate sponsors and marketing partners to enhance revenue and awareness. Team Leadership: Manage and mentor a small team, ensuring all content and campaigns are executed on time and align with brand standards. Analytics & KPIs: Track and report on Key Performance Indicators (KPIs) - Utilize data to optimize ad spend, and conversion metrics. Social & Influencer Marketing: Oversee social media channels and lead an influencer outreach program to engage NYC’s top family and lifestyle creators. Newsletters & CRM: Manage the email marketing strategy, including the design and distribution of weekly newsletters to drive repeat visits. Pricing & Promotion: Collaborate with leadership on pricing strategies and promotional offers to maximize revenue during peak and off-peak hours. Traditional Marketing: Oversee local outreach efforts, including physical signage, community flyering, and local business cross-promotions. Requirements Experience: 3+ years of marketing experience, specifically within the kids’ entertainment, toy, or retail sectors. Strategic Mindset: Proven ability to create marketing plans from the ground up and manage a budget effectively. Partnership Skills: Experience identifying and maintaining professional relationships with sponsors and external partners. Digital Proficiency: Strong understanding of social media algorithms, influencer landscapes, and email marketing platforms. Analytical Skills: Proficient in using data and Google Analytics to measure campaign success and ROI. Leadership: Experience managing or leading at least two direct reports or interns. Communication: Strong professional writing skills for newsletters and marketing collateral. Adaptability: Comfortable working on-site in a high-energy environment to capture content and understand customer needs. Passion for Kids: A genuine love for the world of play and creating memorable experiences for children and families. Communication: Exceptional verbal and written communication skills. Compensation: $65,000.00 per year

Responsibilities

The Marketing Manager will be responsible for leading brand growth and community presence by crafting high-level strategies, managing a small team, and utilizing performance analytics to drive results for the family entertainment venue. Key duties include developing marketing calendars, securing partnerships, overseeing social media, managing email campaigns, and collaborating on pricing and promotions.