WELCOME TO AMARANTH, WHERE WE’RE NOT JUST ABOUT PROVIDING STELLAR CUSTOMER SERVICE – WE’RE ON A MISSION TO CRAFT AN EXCEPTIONAL EXPERIENCE.

Imagine a workplace where community, wellness, and purpose come together. At Amaranth, we’re growing across Alberta and looking for team members who share our passion for healthy living, sustainability, and great service.
As Marketing Manager, you lead the storytelling behind our brand, connecting customers to our mission, our products, and the people behind them. You guide a creative team, oversee campaigns and content, and ensure that every message reflects who we are and what we stand for.
We’re looking for someone who combines strategy and creativity, thrives in a fast-paced environment, and brings leadership, curiosity, and clarity to every project.

POSITION OVERVIEW:

The Marketing Manager is a key leader within Amaranth, responsible for building and communicating our brand through strategic storytelling, creative campaigns, and thoughtful customer experiences. This role leads a small, cross-functional marketing team and connects our mission to our customers by developing engaging content, managing digital and in-store messaging, and supporting the ongoing development of our brand and customer relationships.
The Marketing Manager supports Amaranth’s Vision, Mission, and Values, and contributes directly to the execution of our strategic goals in alignment with company priorities.

PRIORITY ACCOUNTABILITIES:

• Brand Leadership: Maintain brand consistency and integrity across all communication channels, following Amaranth’s style guide.
• Marketing Strategy & Budget: Develop and manage marketing campaigns that align with company goals, while optimizing use of budget, advertising funds, and co-op dollars.
• Customer Engagement: Connect Amaranth to customers and communities through events, demos, digital platforms, and internal campaigns.
• Content & Messaging: Oversee the creation and distribution of blog posts, recipes, photos, video, social media, signage, and in-store communication materials.
• Performance Tracking: Monitor campaign results, track new customer signups, and measure engagement and transaction data to inform future initiatives.

SECONDARY ACCOUNTABILITIES:

• Manage Amaranth’s public-facing communications and support internal communication systems that enhance cross-department collaboration.
• Stay informed on socio-political, economic, and wellness industry trends that influence customer expectations and behaviours.
• Work closely with store teams and Category Managers to ensure marketing initiatives are practical, timely, and aligned with store capacity.
• Develop and manage a functional internal communication structure that supports the business development of Amaranth.

QUALIFICATIONS AND ATTRIBUTES:

• Strong oral and written communication skills
• Excellent leadership and project management abilities
• Ability to work independently, take initiative, and adapt in a fast-paced environment
• Working knowledge of Facebook, Instagram, Google (business side), Squarespace, Mailchimp, SurveyMonkey, Canva
• Familiarity with GSuite (Docs, Sheets, Drive, Gmail)
• Degree in marketing, communications, or business is an asset
• Proven experience in a senior marketing role, preferably in wellness, retail, or food industry
• Understanding of natural health products, Amaranth’s customer demographic, and the Traction Business Model is an asset
• Class 5 Driver’s License required

TIME REQUIREMENTS:

• Flexible part-time to full-time hourly position (20–40 hours per week)
• Primarily scheduled Monday to Friday, with availability for evenings and weekends during events
• Office policy: 2–3 in-office/store days per week, ideally Tuesday, Wednesday, and Thursday

BASIC PHYSICAL REQUIREMENTS:

• Stand for extended periods
• Walk, bend, twist, reach above and below shoulders
• Repetitive hand use for typing, grasping, lifting, and signage installation
• Lift up to 50 lbs occasionally
• Use of common marketing materials, signage tools, and computer equipment

EXPERIENCE (REQUIRED):

• Proven experience in a senior marketing role, preferably in wellness, retail, or food industry, with at least 1 year’s experience in marketing management.
• Leadership / Team Management: 1 year
• Comfortable working with digital tools such as social media platforms, newsletters, and basic design/editing software
• Ability to lead projects and collaborate with cross-functional teams
• Strong written and verbal communication

EXPERIENCE (PREFERRED):

• Background in retail, wellness, or the natural health industry
• Familiarity with tools like Squarespace, Mailchimp, Canva, SurveyMonkey, and GSuite
• Understanding of Traction / EOS, strengths-based team models, or customer experience
• Comfort engaging with customers at community events or in-store promotions

LMA – LEAD, MANAGE, HOLD ACCOUNTABLE:

• Lead the marketing team comprised of the marketing consultant, community ambassador, (digital) marketing coordinator, graphic designer and recipe developer(s)
• Manage the team through coaching and performance management
• Hold the team accountable for deadlines, time cards and overtime, marketing targets, company policies, etc.

TACTICAL RESPONSIBILITIES:

• Manage marketing projects from concept through execution, acting as liaison between designers, print vendors, contractors, and store staff.
• Maintain the marketing manual and core processes to ensure consistency and clarity in operations.
• Manage signage logistics across stores, including transferring, installing, and updating visual content.
• Proofread and ensure all copy (digital and print) is accurate and reflects the Amaranth voice.
• Collaborate with Community Ambassador on local event logistics and staffing.
• Facilitate communication between Marketing and store leadership to align campaigns with operational goals and promotions.
• Assist in-store during promotional events such as CAD and TTS as needed (either via marketing support or customer engagement).