Marketing Manager and Strategy M3 | Costa Rica & CA at Boston Scientific Corporation Malaysia

Escazú, , Costa Rica -

Full Time

Start Date

Immediate

Expiry Date

02 Mar, 26

Salary

0.0

Posted On

02 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Planning, Market Research, Competitor Analysis, Integrated Marketing, Brand Awareness, Customer Loyalty, Team Management, Product Launches, Sales Collaboration, Training, Supply Chain Management, Clinical Activities, Reimbursement Opportunities, Communication, Problem Solving, Decision Making

Industry

Medical Equipment Manufacturing

Description

Lead strategic planning with senior executives to develop a comprehensive business strategy for Costa Rica and Central America, including market mapping and opportunity identification. Develop and execute integrated marketing plans to maximize market share, promote new product launches, and build brand awareness and customer loyalty. Conduct ongoing market research and competitor analysis to identify new opportunities and monitor market shifts. Collect and structure field information for updated market mapping and business sizing. Initiate and lead customer programs, networks, and advisory boards. Manage and oversee the regional marketing plan and budget. Lead and manage new product launches. Design and implement conference and symposium strategies to support the regional plan. Collaborate with sales managers to ensure sales representatives are adequately trained; organize physician and staff training, patient education events, and monitor post-training results. Select, develop, motivate, and retain a high-performing marketing team. Work with operations to manage supply chain for products, including forecasting, backorder management, and inventory planning for new products. Develop clinical activities plans, including registries and post-market studies. Quantify and prioritize reimbursement opportunities and execute related plans. Spend approximately 50% of time in the field supporting account conversion, product launches, clinical activities, and market intelligence gathering. Maintain regular communication with international/corporate marketing and sales/country management to ensure alignment. Ensure alignment with international functions (Finance, Supply Chain, Health Economics, Marketing, Clinical, Regulatory, Quality). Ensure compliance with standard operating procedures and champion quality and regulatory commitments. Promote quality awareness and guide the organization toward improved performance and customer-oriented initiatives. Bachelor's degree in Marketing, Business Administration, or a related field. Fluent English. Experience working in sales organizations. (preferably in medical devices) Proven marketing and leadership experience of 5 or more years. Thorough practical knowledge of marketing theories, principles, and systems. Experience applying business and industry standards to achieve objectives. Strong problem-solving skills and ability to adapt plans to meet business challenges. Effective decision-making impacting finances, results, and service levels. Excellent communication and collaboration skills, with the ability to influence and guide others.

Responsibilities

Lead strategic planning and develop comprehensive business strategies for Costa Rica and Central America. Manage marketing plans, oversee product launches, and collaborate with sales teams to enhance market presence.