Marketing Manager, APAC at Control Risks

Tokyo, Tokyo, Japan -

Full Time

Start Date

Immediate

Expiry Date

08 Apr, 26

Salary

0.0

Posted On

08 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Campaign Development, Digital Marketing, Traditional Marketing, Content Creation, Marketing Copywriting, CRM Systems, Commercial Acumen, Cross-Cultural Collaboration, Lead Generation, Market Analysis, Stakeholder Communication, Multi-Channel Campaigns, Audience Engagement, Strategic Planning, Results-Driven, Fluent Japanese

Industry

Business Consulting and Services

Description

Role purpose Control Risks is looking for a dynamic, results-driven Marketing Manager, based in Tokyo. This role will play a key part in building awareness of Control Risks expertise and driving growth for its services with our key buyers. The focus of the role will include crafting compelling messaging from complex topics and generating buyer-focused marketing initiatives to bring alignment to global programme priorities within region. The individual in this role will also collaborate with the business to develop strategic and actionable marketing activities to support the growth of the Japan market. Reporting to the Marketing Programme Lead for Asia Pacific, this person will work closely with the marketing team and subject matter experts (SMEs) to develop and execute campaigns that enhance brand awareness and generate audience engagement. Role tasks and responsibilities - Execute compelling integrated, multi-channel campaigns that target key audiences across the funnel to generate and nurture quality enquiries/leads and conversions. - Track, measure, analyse and refine program activities to maximize impact. Provide both qualitative and quantitative analysis to ensure that we are driving business development value from our marketing efforts and communicate results to key stakeholders. - Responsible for content creation including working with our SMEs to capture their expertise and insights. - Contribute to ongoing credentialing activity including industry awards, rankings, and other recognition programmes. Skill and experience  7+ years B2B professional services marketing experience  Strong background in end-to-end multi-channel campaign development and execution  Expertise in both digital and traditional marketing techniques  Marketing copywriting and content editing skills  Native or fluent English and Japanese language skills (mandatory)  Strong knowledge of marketing technology and CRM systems  Experience working in a matrix environment  Background working with a global team or stakeholder group, collaborating effectively cross-culturally and across time zones Competencies  Strong commercial acumen to drive business growth and profitability  Ability to translate client needs into value propositions and commercially successful initiatives

Responsibilities

The Marketing Manager will execute integrated, multi-channel campaigns to generate and nurture quality leads while tracking and analyzing program activities for maximum impact. Additionally, they will collaborate with subject matter experts to create compelling content and contribute to credentialing activities.