Marketing Manager, APAC - Institutional Marketing at Cboe Global Markets

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

03 Jun, 26

Salary

0.0

Posted On

05 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Multi-channel Advertising, Content Creation, Partnership Marketing, Retail Investor Focus, Derivatives Knowledge, Futures Trading, Options Trading, Campaign Management, Budget Management, KPI Analysis, Digital Marketing, Email Marketing, Project Management, CRM Tools, Social Media

Industry

Financial Services

Description

Job Description Cboe Global Markets is expanding its global retail presence and is seeking an enthusiastic Marketing Manager to join our team. Reporting to the Senior Director of Product Marketing, this role will support Cboe’s proprietary options and futures products, with a dedicated focus on the retail investor audience. The Marketing Manager will be responsible for understanding the derivatives market in the Asia Pacific (APAC) region and how our products are utilized by retail investors. This includes producing effective marketing and educational collateral, multi-channel advertising campaigns, and sales support. Additionally, the Marketing Manager will develop and execute comprehensive marketing strategies and build strong relationships with key retail trading platforms to educate investors about Cboe’s products and derivatives trading. Key Responsibilities: Support multi-channel marketing activities, including advertising, email, communications, events, videos, web content, partnerships, and social media. Collaborate with key retail broker dealers to develop strategies and work on educational, marketing, and advertising initiatives that enhance awareness and understanding of Cboe’s proprietary products. Partner with U.S. and Europe-based teams to tailor global marketing campaigns for regional marketing and promotional activities and collaborate with institutional derivatives marketing on cross-audience product campaigns. Coordinate regional webinar and event logistics, collaborating with partner broker dealers and cross-functional teams such as Sales, Brand, Sponsorship, and Media Production. Assist with content translation to improve regional marketing support. Consult with the Digital Growth team to optimize digital and email marketing processes, increasing efficiencies and enhancing synergies between marketing and sales. Partner with external global media agencies to implement multi-channel product campaigns and manage the advertising budget. Set and analyze campaign KPIs to optimize messaging and advertising effectively. Collaborate with local sales teams to create region-specific product and educational content, ensuring alignment with sales strategies. Develop product pages and microsites tailored to regional languages to consistently promote proprietary products. Partner with senior leaders to create and enhance marketing collateral for Cboe proprietary products, including websites, videos, print materials, and conference exhibits. Assist with project budgeting, management, and reconciliation for events, sponsorships, and campaign management activities. Requirements: Bachelor’s degree in marketing, communications or related field. Minimum of eight years relevant work experience, preferably at a retail brokerage firm or investment management firm. Fluency in one or more Asia-Pacific languages (Chinese, Japanese, Mandarin and/or Korean) Experience running effective multi-channel marketing campaigns for the retail investor audience preferred. Partnership marketing experience, particularly with retail broker dealers, a plus. Knowledge of the financial markets and investing strategies, specifically futures and options, a plus. Strong writing and editorial skills with the ability to translate complex subject matter into easily understood marketing and educational materials. Knowledge of derivatives a plus. Working knowledge of CRM and e-mail marketing tools a plus. Strong organizational and project management skills with the ability to manage multiple, competing priorities. Knowledge of social media and digital marketing strategy and platforms. Superior analytical and quantitative skills. Availability for occasional meetings during U.S. and EMEA hours may be necessary. #LI-JS1 Any communication from Cboe regarding this position will only come from a Cboe recruiter who has a @cboe.com email or via LinkedIn Recruiter. Cboe does not use any other third party communication tools for recruiting purposes. Cboe is always looking for intelligent, innovative and hard-working individuals. Our success is based on our talented team of industry and technology professionals, which we believe is the strongest in the industry, and we pride ourselves on hiring the best and brightest. Cboe Global Markets is an Equal Opportunity Employer. For more information, please click the following links: Equal Employment Opportunity is The Law (in English) Equal Employment Opportunity is The Law (in Spanish) Equal Employment Opportunity is The Law (Supplement) E-Verify Participation Poster (English & Spanish) Right to Work Poster (English) Right to Work Poster (Spanish) If you have been contacted about a job opening at Cboe by someone that does not have a @cboe.com email, this is NOT a trusted source. Cboe only utilizes emails from @cboe.com or Linkedin messaging for recruitment purposes. Cboe does not use any other third-party messaging applications. We recommend that you refrain from responding to Cboe recruitment emails that are not from a cboe.com email address and to file a complaint with the Internet Crime Complaint Center IC3 at https://www.ic3.gov/. If you have further questions, please reach out to the Cboe HR team at cboehr@cboe.com

Responsibilities

This role involves supporting multi-channel marketing activities, developing educational collateral, and executing comprehensive marketing strategies focused on Cboe’s proprietary options and futures products for the retail investor audience in the APAC region. Key duties include collaborating with retail broker dealers on initiatives and coordinating regional events and content translation.