Job Description: Marketing Manager
Arizona Broadway Theatre – Peoria, AZ
About Arizona Broadway Theatre
Arizona Broadway Theatre (ABT) is the premier destination for professional musical theatre in the West Valley. As a nonprofit performing arts organization, ABT brings world-class productions, concerts, educational programs, and community events to audiences of all ages. We are committed to creating transformative artistic experiences while serving as a cultural anchor for the West Valley.
Position Summary
The Marketing Manager will lead and implement strategies to increase audience engagement, ticket sales, subscriptions, and brand awareness for Arizona Broadway Theatre. This role balances creativity with data-driven decision-making, leveraging both traditional and digital channels. Reporting to the General Manager, the Marketing Manager will oversee day-to-day campaign execution, and collaborate across departments to promote ABT’s productions, education programs, and fundraising initiatives.
Key Responsibilities

Marketing Strategy & Execution

• Develop and implement marketing campaigns for mainstage productions, concerts, events, and education programs.
• Manage omnichannel marketing efforts, including digital, print, broadcast, social media, and grassroots/community outreach.
• Oversee advertising schedules, media buys, and promotional partnerships.
• Ensure consistency of ABT’s brand, voice, and messaging across all platforms.
• Audience Development & Sales
• Drive single-ticket, subscription, and group sales through innovative campaigns and engagement strategies.
• Support patron loyalty initiatives and customer relationship management using ABT’s CRM (Spektrix).
• Use market segmentation and data analysis to refine audience targeting and optimize ROI.
• Digital Marketing & Communications
• Create engaging content including copywriting, blogs, video, and graphics (with support from design staff).
• Track performance analytics and report on KPIs for campaigns.
• Community & Public Relations
• Cultivate relationships with community partners.
• Represent ABT at community events, networking opportunities, and partnerships.

Collaboration & Leadership

• Collaborate with Development, Education, and Guest Services to align marketing with fundraising, outreach, and patron experience goals.
• Support special campaigns such as capital campaigns, donor initiatives, and education outreach.

Qualifications

• Bachelor’s degree in Marketing, Communications, Arts Administration, or related field.
• 5-7 years of professional marketing experience, preferably in the performing arts or nonprofit sector.
• Strong knowledge of digital marketing, analytics, and CRM systems (experience with Spektrix and Dotdigital a plus).
• Exceptional writing, editing, and communication skills.
• Ability to balance creative storytelling with data-driven strategy.
• Experience managing projects, and budgets.
• Passion for the performing arts and commitment to ABT’s mission.

Compensation & Benefits

• Competitive salary commensurate with experience.
• Health, dental, and vision insurance.
• Paid time off and holidays.
• Complimentary tickets to ABT productions.

Job Type: Full-time
Pay: $55,000.00 - $62,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Are you able to work flexible hours as needed - occasional evening or weekend work?

Education:

• High school or equivalent (Preferred)

Experience:

• Marketing: 5 years (Preferred)

Ability to Commute:

• Peoria, AZ 85382 (Preferred)

Work Location: In perso

Please refer the Job description for details