Marketing Manager at ARL Incorporated

Lafayette, Louisiana, United States -

Full Time

Start Date

Immediate

Expiry Date

01 Jan, 26

Salary

0.0

Posted On

03 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Customer Acquisition, Brand Development, Digital Marketing, SEO, Paid Media, Email Campaigns, Analytics, Collaboration, Team Building, Local Marketing, Conversion Optimization, Data Analysis, Leadership, Communication, Process Improvement

Industry

Description

Description About Us We’re a fast-growing, multi-location home services company specializing in pest control, with 300+ team members and an expanding footprint across multiple regions. Built on strong operational excellence and trusted service, J&J Exterminating is proudly ranked in the Top 100 Pest Control Companies in the nation! About the Role As our first marketing leadership hire, you’ll be the architect and executor of our marketing strategy, working closely with leadership to clearly define and communicate brand identity in a competitive, service-driven market. You’ll design and lead an approach that integrates customer acquisition, supports local market expansion, and differentiates our brand in a crowded space. This is a hands-on leadership role. You’ll roll up your sleeves to test different channels of media, launch campaigns, and scale wins — all while shaping our long-term marketing vision and collaborating in daily operations to build processes. Key Responsibilities Build and Own the Marketing Function: Design and implement scalable marketing infrastructure, focusing on processes, brand awareness, and clear messaging of brand identity. Develop an Integrated Strategy: Lead a full-funnel marketing strategy across digital, local field marketing, and partner/affiliate channels. Utilizes different media across all markets. Lead Generation: Establish and optimize customer acquisition systems that support sales performance across branch locations. Paid & Organic Channels: manage internal correspondence and communicate with 4th party vendors - paid media (search, social, display), SEO, earned media, email/CRM campaigns, and provide a regular, visible social media presence. Brand Development: Define and refine our brand identity to increase market awareness, trust, and differentiation in a service-driven market. Analytics & Reporting: Create marketing dashboards, define KPIs, and track ROI, CAC, LTV, and channel performance of maintained media. Cross-Functional Collaboration: Work closely with operations, sales, and executive leadership to align marketing efforts with business goals. Team Building: Hire and manage internal team members and external partners (agencies, freelancers, vendors) as growth allows. Requirements Preferred Experience 5+ years of progressive marketing experience, with at least 2–3 years in a leadership or head-of-function role. Proven success building or scaling marketing in a growing multi-location, service-based, or field-operations-heavy business (e.g., home services, franchise, healthcare, or retail). Strong grasp of local marketing tactics and how to win in neighborhood-level markets. Hands-on expertise in digital channels: paid media, SEO, email/CRM, conversion optimization, and social. Comfortable operating with limited resources — a builder who thrives in ambiguity and can execute while scaling systems. Experience setting up and working with marketing tech stacks (e.g., Google Ads, Meta, HubSpot/CRM, GA4, etc.). Data-driven mindset with fluency in CAC, ROI, attribution, and cohort analysis. Strong communicator, collaborator, and leader who can influence across functions and at all levels.

Responsibilities

As the first marketing leadership hire, you will design and implement the marketing strategy while collaborating with leadership to define brand identity. You will also establish customer acquisition systems and manage various marketing channels to support local market expansion.