Marketing Manager - Asia Pacific at CATERPILLAR ASIA PTE LTD

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

05 May, 26

Salary

0.0

Posted On

05 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Focus, Service Excellence, Consulting, Effective Communications, Influencing, Problem Solving, Relationship Management, Strategic Thinking, Technical Marketing, Commercial Leadership, Growth Strategies, Product Development, Market Research, Service Solutions

Industry

Machinery Manufacturing

Description

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. About Building Construction Products Division (BCP) With 2024 sales and revenues of $64.8 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. For 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and providing financing and related services through our Financial Products segment. Job Summary Caterpillar’s Building Construction Products division (BCP) is seeking a dynamic, strategic commercial leader to shape the growth of our compact and mid-sized equipment portfolio across our Asia Pacific region. Works directly with internal and external commercial teams in implementing technical marketing and communications materials and customer-tailored offers to attain maximum effectiveness and results while delivering an exceptional customer experience over the ownership lifecycle of our products. What You Will Do Developing and executing growth strategies that balance sales with a strong customer experience; monitoring trends for new service offerings and contributing to product and service development. Promoting products and services across physical and digital channels to re-engage dormant customers and attract new ones. Collaborating with product, service development, and market research managers to determine demand and develop detailed marketing strategies. Identifying and implementing new processes to expand parts and service solutions. What You Will Have Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Facilitates creation of the 'right' products and services to resolve customer business issues. Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement. Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations. Service Excellence: Knowledge of customer service concepts and techniques; ability to meet or exceed customer needs and expectations and provide excellent service in a direct or indirect manner. Anticipates customers' needs and satisfies them proactively. Resolves complex customer complaints or problems. Teaches others how to deliver excellent customer service in a variety of settings. Consulting: Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply consulting knowledge appropriately. Analyzes and fully documents client requirements. Applies experience to developing and executing multiple consulting assignments. Works with client to identify alternative solutions and associated pro's and con's. Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. Demonstrates both empathy and assertiveness when communicating a need or defending a position. Communicates well downward, upward, and outward. Employs appropriate methods of persuasion when soliciting agreement. Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization. Discusses organizational culture around providing input on decisions. Uses active listening skills and probing techniques to surface opportunities to influence. Identifies who the decision makers are and how they receive information. Regularly presents ideas or suggestions to associates in persuasive terms. Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations. Organizes potential problem solvers and leads problem resolution efforts. Contributes to standard practices for problem-solving approaches, tools, and processes. Analyzes and synthesizes information and devises alternative resolution strategies. Develops successful resolutions to critical or wide-impact problems. Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Conducts periodic reviews of work effort, progress, issues, and successes. Maintains productive, long-term relationships with clients or vendors. Creates opportunities to educate support teams on client priorities. Empowers others to establish collaborative, healthy relationships. Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. Makes sound business decisions on behalf of the group when faced with complex and contradictory alternatives. Interprets available data and analyses when creating business plans. Recommends ways to position the organization for long-term competitiveness. Prepares the group's response to key marketplace trends, opportunities, and vulnerabilities. Additional Information Business travel required for this role - approximately 35% Work location: Singapore This position requires working onsite five days a week. How We Support You (Employee Benefits) Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides day one benefits along with the potential of a variable bonus. Additional benefits include paid annual leave, flexi leave, medical and insurance. (prorated based upon hire date). Final Details Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of Singapore which can be found through our employment website at www.caterpillar.com/careers. About Caterpillar Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Posting Dates: February 5, 2026 - February 18, 2026 Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply Not ready to apply? Join our Talent Community. There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar. Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.

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Responsibilities

The role involves developing and executing growth strategies for compact and mid-sized equipment in the Asia Pacific region, focusing on balancing sales with customer experience. Responsibilities include promoting products across channels, collaborating on marketing strategies, and identifying new processes for parts and service solutions.