Marketing Manager - Aviation at Informa

Shawnee, Kansas, United States -

Full Time

Start Date

Immediate

Expiry Date

30 Dec, 25

Salary

85000.0

Posted On

01 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, B2B Marketing, Account-Based Marketing, Lead Generation, Market Research, Project Management, Communication Skills, Analytical Skills, CRM Tools, Marketing Automation, Attention To Detail, Organizational Skills, Time Management, Collaboration, Customer Insights, Data-Driven Marketing

Industry

Information Services

Description

Company Description Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. Job Description This role is based in the Shawnee, KS or Washington, D.C. office. Come play a key role within the Aviation Week Network team, the largest multimedia information and services provider for the global aviation and aerospace and defense industries, serving 1.7 million professionals around the world. Customers include the world's leading aerospace manufacturers and suppliers, airlines, airports, business aviation operators, militaries, governments and other organizations that serve this worldwide marketplace. Aviation Week Network’s portfolio delivers award-winning journalism, data, intelligence and analytical resources, world-class tradeshows and conferences, and results-driven marketing services and advertising to help our customers succeed. Aviation Week & Space Technology, the flagship publication of the Aviation Week Network, has been in print since 1916 and is recognized as a publication of record in the aviation and aerospace and defense industry. Join our dynamic Product Marketing team, where you’ll play a key role in driving growth and retention for our subscription-based portfolio of news, insights, market intelligence, data products and consulting serving the global aerospace and aviation sector. We're looking for a data-driven marketer who thrives in a fast-paced, global focused B2B environment and is passionate about creating demand, generating leads, and supporting the customer journey from awareness to advocacy. Role Accountability and Duties: Develop and execute multi-channel campaigns across web, email, social, paid media (PPC/display), and marketing automation platforms to drive lead generation (MQLs) and direct eCommerce sales, with a strong focus on performance metrics and ROI. Implement account-based marketing (ABM) strategies to retain and grow existing customer accounts, uncover opportunities for upsell and cross-sell, and win new business in priority segments. Leverage customer, market, and competitive insights to inform positioning, messaging, and campaign strategy, ensuring marketing programs are tailored to the specific needs and pain points of aerospace and aviation professionals. Conduct ongoing market research to understand target buyer personas, track industry trends, monitor the competitive landscape, and assess brand perception to support data-informed decision-making. Collaborate with cross-functional teams to ensure campaigns align with business objectives and stakeholder priorities, contributing to pipeline growth and customer retention goals. Support content and collateral creation for sales and marketing initiatives, including sales presentations, brochures, case studies, flyers, and more, ensuring consistent and compelling messaging across all touchpoints. Qualifications Bachelor’s degree in business, marketing or related discipline or demonstrated experience 5+ years’ experience working in a digital, B2B product marketing environment Experience in the Aviation, Aerospace or Defense sectors Ability to effectively communicate to stakeholders at all levels and foster a strong team environment Experience with marketing automation and CRM, along with analytical and ABM tools (e.g. Eloqua, SalesForce, Adobe Analytics, Google Analytics, ZoomInfo) Ability to work in a fast-paced environment with strong project-management skills Exceptional level of attention to detail, organizational and time-management skills Excellent communication skills Additional Information We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world The salary range for this role is $65,875- $85,000 based on experience. This posting will automatically expire on October 17, 2025. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Responsibilities

Develop and execute multi-channel campaigns to drive lead generation and direct eCommerce sales. Collaborate with cross-functional teams to ensure alignment with business objectives and contribute to pipeline growth.