Marketing Manager, AWAL at Sony Music Careers - Asia & Middle East

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Full Time

Start Date

Immediate

Expiry Date

02 Mar, 26

Salary

0.0

Posted On

02 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Promotions, Campaign Management, Budget Management, Social Media Analysis, Collaboration, Content Creation, Music Industry Knowledge

Industry

Entertainment Providers

Description

The Marketing Manager at AWAL is responsible for planning & executing innovative marketing and promotions campaigns for AWAL releases which will includes music singles, EP’s & soundtracks. With the ultimate aim of driving search, discovery and streams of these releases across music platforms and key touchpoints thereby increasing AWAL’s market share in the region. What you'll do: Plan & ideate mktg. and promotions campaigns for local AWAL artists. Manage and effectively utilize Mktg. budgets for various releases (frontline and catalogue). Plan and execute marketing campaigns by liasoning with multiple partners and vendors eg. mktg. agencies, influencers, dsp’s like Spotify, YT, Meta etc. Track effectiveness & learnings of mktg. campaigns executed across platform and present these learnings to leadership. Liase with AWAL marketing teams across the globe to promote global tenpole AWAL releases in India and vice-versa. Facilitate and create short form content as part of an audience growth strategy for both local and international priority artist Who you are: 5–7 years of marketing experience within the music industry, with hands-on experience managing independent artists and releases Proven ability to track, analyse and identify social media trends Strong team player with experience collaborating within larger cross-functional teams An avid music listener, particularly of emerging genres such as hip-hop, indie, synth, afro-pop, and more What we give you: You join a vibrant global community with the opportunity to channel your passion every day A modern office environment designed for you, empowering you to bring your best Investment in your professional growth and development enabling you to thrive in our vibrant community The space to accelerate progress, positively disrupt and create what happens next We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives Equal Opportunities As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability. Privacy Policy Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Responsibilities

The Marketing Manager is responsible for planning and executing innovative marketing and promotions campaigns for AWAL releases. This includes managing marketing budgets and liaising with partners to drive search, discovery, and streams across music platforms.