OVERVIEW

We are looking for an Events Marketing Manager to join our friendly, diverse, and growing team based in London.
You will have responsibility for marketing a portfolio of decarbonisation and sustainability conferences. You will create and execute marketing plans and strategies to create leads for sales teams and drive online bookings.
The role covers all aspects of end-to-end campaign management including strategy, reporting and analysis, project management, marketing planning and execution (email; website; digital marketing; data selections; targeting and build; copywriting; social media and direct mail production).

REQUIREMENTS

• At least one year of experience in a similar role
• Strong copywriting and analytical skills, and a track record of planning and executing results-driven marketing campaigns.
• Experience in campaign management and driving paid delegate attendance.
• Good understanding of how to reach professional audiences using channels such as email, social media and digital marketing techniques.
  If you are passionate about driving marketing success and possess the required skills, we invite you to apply for this exciting opportunity.
  Job Type: Full-time
  Pay: £28,000.00-£35,000.00 per year

Additional pay:

• Performance bonus

Benefits:

• Company events
• Company pension
• Work from home

Schedule:

• Monday to Friday

Education:

• Bachelor’s (preferred)

Experience:

• B2B Events Marketing: 1 year (required)

Work Location: Hybrid remote in London, N5 2ER
Reference ID: MM202

• Create plans to deliver growth for your event portfolio
• Monitor campaign results and adjust tactics where required to hit targets.
• Manage budgets, update trackers
• Ensure all planned marketing activities are being completed by the deadline
• Clearly communicate marketing activity, deadlines and results with the rest of the project team
• Developing and executing paid and organic Social Media marketing plans
• Attend weekly meetings to update the project team on analysis and upcoming activity and progress
• Work with the Marketing Executive to execute marketing campaigns on time
• Build data universe selections for campaigns
• Identify gaps in the audience and build a data research strategy
• Undertake analysis of all marketing campaigns and use insight to drive future campaigns and business growth
• Monitor weekly reports to identify potential growth opportunities or areas for concern
• Stay up-to-date with the latest market developments to better communicate with the audience
• Benefit-led copywriting of marketing collateral - emails, brochures, website, social media
• Email execution using marketing automation tools
• Manage event websites
• Secure partnerships with key media partners and associations