Marketing Manager B2B at Victoria University Minimal

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

23 Apr, 26

Salary

128326.0

Posted On

23 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Campaign Management, Stakeholder Management, Creative Thinking, Market Analysis, Content Creation, Communication Skills, Project Management, Metrics-Driven, Employer Engagement, Budget Management, Digital Marketing, Collaboration, Innovation, Customer Experience, Brand Strategy

Industry

Higher Education

Description

About VU At Victoria University, our aim is to be a global leader in dual-sector learning and research by 2028. Join us on the journey and help us achieve our strategic drives embedded in our Strategic Plan 2022-2028: Start well, finish brilliantly. One of the drivers “Thriving place to Study and Work” will enable us to continue to create places that our students and staff love to belong and feel immense pride. About the Team The Marketing portfolio is made up of four teams: Brand & Marketing, Media & Corporate Communications, Digital & UX and Student Recruitment. This role is part of the Brand & Marketing team. The purpose of the Brand and Marketing team is to enhance the reputation of Victoria University and drive positive student outcomes. The team is comprised of four key functional areas incorporating Brand & Content, Customer Experience (CX) Marketing Automation & Marketing. This position is part of Marketing. The Marketing team’s remit is focused on the acquisition of students and enhancing reputation of VU. About the Role This pivotal position offers the chance to shape Victoria University’s reputation as the educator of choice for graduate students and to influence how employers perceive the value of a VU qualification. As the driving force behind our graduate marketing strategy, you will lead the development and execution of innovative campaigns that highlight what sets VU and our graduates apart from other institutions. Working collaboratively with a supportive and forward-thinking team, you’ll be instrumental in building our approach from the ground up. This is an outstanding opportunity for a motivated professional to contribute to meaningful, high-impact work and play a key role in delivering VU’s vision to be a global leader in dual-sector learning and research. Position Key Duties Develop and implement B2B marketing strategies to promote VU graduates to employers across priority industries. Lead campaigns that showcase graduate capabilities, success stories, and employability outcomes. Collaborate with Careers and Industry teams to align marketing with employer engagement strategies. Work closely with creative and media agencies to build effective campaigns and manage media spend, ensuring strong ROI for all activity. Partner with the Marketing Automation team to develop targeted initiatives that nurture employer relationships and drive engagement. Create content and assets for employer audiences across digital, social, and event channels. Analyse market trends and employer needs to inform campaign development and messaging. Support the development of employer-facing platforms and collateral (e.g. talent directories, employer toolkits). Measure and report on campaign performance, employer engagement, and contribution to graduate outcomes. Represent VU at industry events and forums to promote graduate talent and build brand awareness. Ensure all B2B marketing aligns with VU brand guidelines and strategic positioning Ensure that all public information provided for campaigns related to B2B marketing strategy about the University is current, accurate and meets the University’s compliance obligations. Responsible for oversight of budget-monitoring and reporting on allocated funds. For a detailed overview of the role’s duties and responsibilities, please refer to the B2B Marketing Manager position description - Position Description - B2B Marketing Manager . About You We are looking for someone who has a strategic mindset and have demonstratable experience showing ROI leading B2B marketing campaigns. We are wanting someone with ability to think creatively, challenge the status quo and apply innovative solutions. We are open to people who have a non-education and/or an agency background. The role could be your perfect fit if you: Are passionate about your work and take pride in what you deliver Are looking to build a function from the ground up Enjoy leading a diverse range of marketing initiatives Are great at multi-tasking, to ensure deadlines are met in time and on budget Are fantastic at managing stakeholder relationships Skills and experience A proven track record of managing multiple projects in in an evolving environment with a demonstrated ability to meet deadlines. The ability to manage and influence key stakeholders across the business. Have a metrics-driven marketing mind with an eye for creativity Possess exceptional communication skills, both written and verbal. Enjoy leading a diverse range of marketing initiatives Have a positive, can-do mindset The University is a Child Safe organisation. You will be required to hold a current Working with Children Check (WWCC) or be willing to obtain one prior to commencing employment. How to Apply Applications must be submitted: A cover letter Your curriculum vitae/resume Your responses addressing all selection criteria located in the position description Evidence of applicable qualifications, licences and registration Applications will close Sunday 8 February at 5pm. This advert may close earlier should a suitable candidate be identified. Early applications are strongly encouraged. Visa sponsorship is not available for this position. This role requires for applicants to have full and permanent working rights in Australia. Salary: HEP 8 - $113,953 - $128,326 Plus Super 17% Contract Type: Full time, Continuing Hours per week: 36.75/1.0FTE Location: Hybrid 3:2 - Based at Footscray Park Campus Why Join VU VU provides competitive salaries, excellent superannuation, and a variety of benefits. The university fosters an environment where staff can excel, achieve their goals, and develop their careers. With a focus on diversity, inclusion, and family-friendly policies, VU supports both professional and personal well-being. For more information, please visit our Careers at VU Webpage Our Commitment to Protecting Country Victoria University honours its deep diversity as a foundation for collaboration and social progress. We will demonstrate sensitivity in respecting First Nation perspectives. We will ensure that we respect our Indigenous voices and commit to sustainable Protecting Country. We will take leadership responsibility, in all that we do, to improve the health and wellbeing of our local and global communities, and the planet that we share. Our Commitment to Progressive Inclusivity VU is an equal opportunity employer and proudly committed to progressive inclusivity. We welcome and celebrate diversity in all its forms including Aboriginal and Torres Strait Islander peoples, people with disability, culturally and racially marginalised communities, LGBTQIA+ individuals, and people of all ages and socio-economic backgrounds. We strive to reflect the communities we serve and foster an inclusive, respectful, and supportive environment where everyone feels they belong. We are proud to be a WGEA Employer of Choice for Gender Equality. Our Commitment to Inclusive Recruitment VU is committed to providing a positive and barrier-free recruitment experience. If you require adjustments at any stage of the recruitment process, including accessible formats of documents, please contact us at inclusivecareers@vu.edu.au or call (03) 9919 5999.

Responsibilities

The Marketing Manager B2B will develop and implement marketing strategies to promote VU graduates to employers and lead campaigns that showcase graduate capabilities. This role involves collaboration with various teams to align marketing efforts with employer engagement strategies and measure campaign performance.