SUMMARY

Salary:
Competitive
Team:
Marketing
Location:
Canada - Toronto Office

ABOUT US

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago’s Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country.
We’re committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

MAIN ACCOUNTABILITIES AND SUPPORTING ACTIVITIES

Develop and execute clear and compelling marketing plans which will drive incremental sales growth, share gains and positive brand attributes

• Develop innovative and non-traditional ways to go to market to support brand objectives
• Work with internal marketing partners to develop effective brand communications including Traditional and Digital media channels
• Collaborate with internal and external partners to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.
• Work effectively with the Global team to ensure that there is alignment wherever possible and sensible
• Canadian leadership team with management of category P&L; delivering against top- and bottom-line objectives

Manage all aspects of bringing new products and technology to market to ensure successful launches

• Be the internal champion for the product
• Drive organizational training to ensure internal understanding and advocacy of the technology
• Lead internal sales presentations to ensure retail success
• Partner with Retail team to track and analyze in-market implementation
• Evaluate ROI of marketing campaigns and adjust plans as necessary

Own and drive the category against budget

• Partner with Finance to shepherd the annual marketing planning and budgeting process for assigned category
• Manage the category budget, including brand building and retail marketing investments and plans throughout the year

Fulfill other duties as required

• Relish the opportunities to pick up new activities that fall broadly in the purpose of the role
• Fix things that need fixing
• Identify problems and find solutions

Other Requirements

• Entrepreneurial spirit; must be able to deal with ambiguity and willing to take risks as needed
• Be passionate about the product; this person should be passionate about Beauty, Dyson, technology and engineering.
• Project management skills; this person must be able to manage budgets and deadlines – and plan, achieve and evaluate results individually and through others.
• Analytical; this person must be able to evaluate available data and apply it to optimizing campaign and commercial strategies
• Ability to travel occasionally as required.

ABOUT THE ROLE

A Marketing Manager with Dyson is a fully dedicated business leader, shaping the future of the Dyson Beauty business in Canada. As a Marketing leader, the Marketing Manager will take part in a complete marketing experience while leading every facet of a product or a project’s journey including: positioning, competitive analysis, feature prioritization and external communications, helping to shape the brand and help it grow. Ability to work seamlessly with cross-functional teams across Sales, PR/Communications, Legal, Graphics, Retailing Marketing, Global Product & Commercial teams and more is essential. The role’s major function is to help facilitate our category launches from conception through execution in a highly competitive market, leading new marketing campaigns in close partnership with internal creative and media teams, and supporting the Marketing Director and broader Canadian team.

Fulfill other duties as required

• Relish the opportunities to pick up new activities that fall broadly in the purpose of the role
• Fix things that need fixing
• Identify problems and find solution