Marketing Manager (Bilingual Spanish/English) at Informa

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

11 Jun, 26

Salary

85000.0

Posted On

13 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Event Marketing, Project Management, Omni-channel Campaigns, Email Marketing, Database Management, Performance Metrics Analysis, Marketing Automation, Content Marketing, Social Media Strategy, Cross-functional Collaboration, Bilingual Spanish English, Strategic Thinking, Data-driven Decision Making, Digital Marketing, Nurture Campaigns, Community Building

Industry

Information Services

Description

Company Description Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals. Job Description This role is based out of our NYC office We are seeking a Marketing Manager to join our NYC team to lead the marketing execution for Fintech Americas. As Marketing Manager, you'll develop and execute strategic omni-channel campaigns that drive attendance and engagement for this premier industry event, and awards, while supporting team initiatives and contributing to overall marketing objectives. The ideal candidate will have experience leading B2B event marketing campaigns with strong project management skills, as well as experience working in a bilingual (Spanish/English) environment. PRINCIPAL DUTIES AND RESPONSIBILITIES Develop and implement tactical marketing plans for attendee and sponsor marketing for the Fintech America’s event and awards program Lead email marketing campaigns Grow and manage targeted databases Analyze marketing performance metrics and optimize execution accordingly Up and cross-promote and sell relevant products and services to target market audiences Expand audience marketing opportunities by creating and managing programs with media partners, industry leaders, bloggers, associations, speakers, and exhibitors Develop marketing automation strategies including personas, segmentation, landing pages, customer journeys, and nurture campaigns Regularly review marketing plans, response rates, audience demographics, and industry best practices to ensure marketing efforts are effective, efficient, and successful, making recommendations and adjustments as appropriate Work cross functionally to develop strategy, positioning, and key messages for event and media brands Partner closely with Prospect and Client Marketing teams to increase revenue opportunities from audiences and vendors, and grow audiences Manage community building and social media strategies that drive engagement, interaction, brand affinity, and improve the audience experience Manage content marketing strategy including websites, blogs, gated reports, video, email, and images, and ensure communications across channels accurately reflect positioning and key messaging Liaison with central marketing and operation teams to support brand, event, and campaign initiatives Implement initiatives to enhance the attendee experience at physical events including attendee orientation, VIP programs, matchmaking, signage, maps, event app, and overall experience design Qualifications The ideal candidate will have experience leading B2B event marketing campaigns with strong project management skills. Proven experience in B2B marketing, preferably in events or fintech sectors Bilingual proficiency in Spanish and English (required): Must be able to read, write, and speak fluently in both languages. Strong verbal and written communication skills in both Spanish and English. Able to work independently in a fast-paced environment while balancing tactical and analytical responsibilities Excellent project management abilities Strategic thinking with data-driven decision-making capabilities Experience with digital marketing, content marketing, and social media campaigns Track record of success in meeting or exceeding goals by utilizing traditional, online, and social media marketing strategies Strong verbal/written communication and project management skills Self-motivated with the ability to manage up and across multiple teams and individuals Experience working with email service providers and building web pages Proficient in working with PowerPoint, Word, Excel, Outlook Some travel required Additional Information We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more • Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world salary range for this role is $75,000- $85,000 based on experience. This posting will automatically expire on 03/30/26 We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here

Responsibilities

The Marketing Manager will develop and execute strategic omni-channel campaigns to drive attendance and engagement for the Fintech Americas event and awards program. Key duties include leading email marketing, managing databases, analyzing performance, and developing marketing automation strategies.