Key Responsibilities

• Identify target audiences, objectives and desired outcomes of marketing campaign
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns
• Stay up-to-date on current marketing trends
• Develop and implement comprehensive marketing strategies aligned with company goals.
• Plan and manage multi-channel marketing campaigns (digital, social media, events, PR, print, etc.).
• Conduct market research and competitor analysis to identify opportunities and trends.
• Manage and optimize digital marketing activities, including SEO, SEM, social media, and email marketing.
• Oversee the creation of marketing materials such as brochures, advertisements, newsletters, and website content.
• Collaborate with the sales team to support lead generation and conversion initiatives.
• Track, analyze, and report on campaign performance metrics to evaluate ROI.
• Manage and monitor the marketing budget effectively.
• Build and maintain relationships with external vendors, media, and strategic partners.
• Lead, mentor, and develop the marketing team.
• Ad-hoc jobs

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Minimum 5–7 years of progressive experience in marketing, with at least 2–3 years in a managerial role.
• Proven track record of developing and executing successful marketing campaigns.
• Experience in digital marketing, brand management, and market research.
• Industry-specific experience is an added advantage.
• Strong leadership, project management, and team management skills.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Business Manager, SEO/SEM tools, CRM).
• Strong analytical skills with ability to interpret data and make strategic decisions.
• Creativity, innovation, and ability to think strategically.
• Ability to work under pressure and meet deadlines.
• Creative thinker with strong analytical ability.

• Identify target audiences, objectives and desired outcomes of marketing campaign
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns
• Stay up-to-date on current marketing trends
• Develop and implement comprehensive marketing strategies aligned with company goals.
• Plan and manage multi-channel marketing campaigns (digital, social media, events, PR, print, etc.).
• Conduct market research and competitor analysis to identify opportunities and trends.
• Manage and optimize digital marketing activities, including SEO, SEM, social media, and email marketing.
• Oversee the creation of marketing materials such as brochures, advertisements, newsletters, and website content.
• Collaborate with the sales team to support lead generation and conversion initiatives.
• Track, analyze, and report on campaign performance metrics to evaluate ROI.
• Manage and monitor the marketing budget effectively.
• Build and maintain relationships with external vendors, media, and strategic partners.
• Lead, mentor, and develop the marketing team.
• Ad-hoc job