COMPANY OVERVIEW:

Blue Orange Digital is a boutique data & AI consultancy that delivers enterprise-grade results. We design and build modern data platforms, analytics, and ML/AI Agent solutions for mid‑market and enterprise clients across Private Equity, Financial Services, Healthcare, and Retail.
Our teams work with technologies like Databricks, Snowflake, dbt, and the broader Microsoft ecosystem to turn messy, real-world data into trustworthy, actionable insight.
We’re a builder‑led, client‑first culture that prizes ownership, clear communication, and shipping high‑impact work.
Note: Please submit your resume in English, as all application materials must be in English for review and consideration.

POSITION OVERVIEW:

We’re seeking a data-driven, full-stack B2B marketer with 3–5 years of progressive marketing experience to plan, execute, and optimize integrated campaigns that generate demand, accelerate pipeline, and strengthen our brand position.
You’ll be a strategic partner to Sales— driving Account-Based Marketing (ABM) programs, demand generation strategies, and full-funnel digital campaigns that resonate with high-value target accounts. This role blends strategy, execution, and analysis — perfect for a marketer who’s just as comfortable in the weeds of campaign setup as they are mapping big-picture GTM plays.

Campaign Strategy & Planning

• Develop and execute a 12-month integrated marketing plan aligned with revenue goals.
• Translate strategy into clear campaigns, timelines, budgets, and measurable outcomes.
• Build and manage a full-funnel digital marketing strategy across inbound, outbound, and ABM channels.
• Identify high-value target accounts and create personalized, multi-touch programs to engage them.

Build the AI‑Agent Marketing Workflow

• Collaborate with engineers/AI specialists to design an LLM/agent‑powered workflow for research, list building, enrichment, content drafting, personalization, and routing.
• Connect the dots across HubSpot/Salesforce, paid platforms, and analytics to create a repeatable, scalable engine.
• Test, measure, iterate—ship improvements weekly.

Campaign Development & Execution

• Lead multi-channel campaigns (SEO, SEM, paid social, content marketing, email, website) to generate and nurture leads.
• Create compelling, audience-focused content (case studies, white papers, blogs, ad copy) for both technical and executive audiences.
• Execute ABM programs with targeted messaging and coordinated outreach for key accounts.
• Manage both online and in-person events, including webinars, trade shows, and partner marketing initiatives.
• Plan and run webinars, selective trade shows, and partner co‑marketing that feed pipeline and shorten cycles.

Demand Generation & Optimization

• Own lead acquisition and nurture programs, leveraging segmentation, automation, and conversion optimization.
• Use A/B testing, audience segmentation, and funnel analysis to boost MQL-to-SQL conversion rates.
• Develop campaign dashboards, track KPIs, and deliver performance insights to inform future strategy.

Marketing Operations & Enablement

• Manage and optimize the marketing tech stack (HubSpot, Salesforce, Google Ads, LinkedIn Ads, analytics tools).
• Collaborate with Sales to align messaging, create enablement materials, and accelerate deal velocity.
• Monitor competitor positioning and market trends to refine campaigns and messaging.
• Manage agency and vendor relationships to ensure quality creative, content, and campaign support.