Job Title: Marketing Manager
Location: Manchester (Hybrid) - Also opportunities in Macclesfield/London
Salary: Depending on experience
Job Type: Full Time, Permanent.

ABOUT US:

Established in 2005, Bioscript Group is formed from multiple, specialist businesses to support our global pharmaceutical clients; we draw on their multidisciplinary expertise to help navigate critical decisions at key points in the product lifecycle.
Our scientific and strategic expertise help our clients make better decisions. We provide medical communication services, market access consulting and regulatory writing support with deep domain expertise to effectively navigate complex disease areas.

• Plan, execute, and optimise marketing campaigns to drive brand awareness and customer engagement
• Collaborate with external agencies on projects and campaigns
• Build, develop and enhance the Bioscript Group brand by creating and implementing brand strategies
• Share insights, provide thought leadership and encourage best practices in marketing with all business units while aligning efforts with the overall value proposition of Bioscript Group
• Oversee website development and SEO
• Oversee the performance and development of the Marketing Coordinator, providing guidance and support
• Contribute to long-term planning and decision-making processes to identify opportunities for growth and innovation
• Manage and create appropriate content for a variety of channels.
• Identify marketing outcome measures and KPIs to track and increase the effectiveness of marketing activities within the company.
• Manage the working relationships with agency partners and coordinate group communication plans and schedules to ensure maximum marketplace impact
• Manage the development of relevant content and campaign development by partnering with internal experts and ensuring activities align with ongoing sales priorities
• Collect and curate case studies at close of projects to build out a library of sales and business development collateral in anticipation of future growth opportunities
• Previous experience of HubSpot or other CRM to maintain marketing dashboards (e.g website page impressions, bounce rates, social engagement, etc)
• Optimise marketing and sales systems and processes as well as supplier and vendor operations and recommend improvements and select new systems as needed