Marketing Manager at BoulderCentre for Orthopedics and Spine

Boulder, Colorado, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Apr, 26

Salary

115000.0

Posted On

10 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Planning, Brand Management, Campaign Development, KPI Tracking, Performance Reporting, Community Engagement, Public Relations, Social Media Strategy, Patient Acquisition, Healthcare Marketing, Collaboration, Content Development, Event Management, Market Research, Communication, Leadership

Industry

Hospitals and Health Care

Description

Description Job Overview: Join Boulder Centre for Orthopedics & Spine (BCO) as our Marketing Manager, where you will serve as the strategic marketing lead supporting organizational growth, brand reputation, and patient acquisition. In this role, you will develop and execute comprehensive marketing strategies across multiple service lines, working closely with executive leadership, physicians, internal stakeholders, and external marketing partners. This position is ideal for a seasoned marketing professional who thrives in a fast-paced, highly regulated healthcare environment and enjoys balancing strategy with hands-on execution. Department: Administration Reports To: Chief Operating Officer (COO) Supervises: None (may lead vendors, agencies, and cross-functional initiatives) Schedule/Type: Full-time, exempt, hybrid in Boulder, CO Wage: $90,000-115,000 per year, commensurate with experience Bonus Eligibility: No Requirements Primary Duties 1) Strategic Planning Develop and execute annual marketing plans and budgets aligned with organizational, physician, and service-line goals; refresh plans quarterly or monthly to track priorities and ROI. Monitor economic and marketing trends; analyze and report KPIs to executive leadership. Maintain current marketing knowledge through ongoing education, industry research, and professional networking. Attend Board of Director and Shareholder meetings as requested 2) Brand Communications Lead and maintain BCO’s brand identity, creative direction, and messaging across all marketing and communication channels. Oversee development of marketing collateral, editorial content, website updates, and patient-facing communications. Manage social media strategy and content calendars across all platforms. Lead public relations initiatives related to physicians, office openings, product launches, and community announcements. Partner with executive leadership, department leaders, and HR to support internal communications and employee brand alignment. 3) Community Engagement Plan and manage community outreach initiatives, sponsorships, patient education events, and local partnerships. Develop and maintain a quarterly events calendar aligned with strategic priorities and budgets. Oversee advertising campaigns across digital, print, broadcast, and online platforms 4) Physician Marketing Collaborate with physicians to enhance visibility, reputation, and referral development through content, speaking opportunities, and media engagement. Serve as a marketing resource to physicians and practice leaders, translating clinical expertise into patient-focused messaging. 5) Patient Acquisition Support patient growth through referral network development, targeted outreach campaigns, and affiliate partnerships. Serve as a community ambassador for BCO within healthcare and business networks. Identify opportunities to expand market reach and patient access across the Greater Denver and Northern Colorado region. Ensure compliance with organizational policies, brand standards, and applicable regulations. Support BCO’s mission, vision, and values. Perform other duties as assigned. Education Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field (or equivalent experience) (required). Master’s degree (MBA, MS Marketing, or MS Communications) (preferred). Experience 7+ years of progressive marketing experience with demonstrated responsibility for: strategic planning and annual marketing plans, brand management and multi-channel communications, campaign development with measurable ROI, KPI tracking and performance reporting. (required) Experience in a complex or highly regulated environment (healthcare, professional services, or multi-location organizations). (required) Proven experience working with senior leadership, executive teams, external agencies, and cross-functional internal stakeholders. (required) Healthcare or medical practice marketing experience, preferably in orthopedics, musculoskeletal care, surgery centers, or specialty physician groups. (preferred) Experience supporting physician reputation management, referral development, and patient acquisition. (preferred) Experience presenting marketing strategies and performance results to executive leadership, boards, or shareholders. (preferred) Company Paid Benefits Basic Life/AD&D – Guardian 16 days of PTO per year 7–7.5 paid holidays per year Employee Assistance Program (EAP) 401(k) Safe Harbor Contribution Benefit Options Requiring Employee Contributions Medical Dental Vision HSA and FSA Short-Term Disability Voluntary Life and AD&D Flex Spending Accounts General Purpose Healthcare FSA Optional Protection Benefits (Accident, Hospital Indemnity, Cancer Care, and Critical Illness Insurance) 401(k) Closing Date: January 16th, 2026 Equal Opportunity Employer Statement Boulder Centre for Orthopedics is proud to be an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, national origin, age, disability, genetic information, marital status, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by applicable law. Hiring decisions are based solely on qualifications, merit, and business needs. We encourage diverse candidates to apply and value the perspectives and experiences that diversity brings to our organization.

Responsibilities

The Marketing Manager will develop and execute comprehensive marketing strategies to support organizational growth and patient acquisition. This role involves collaboration with executive leadership and managing brand communications across various channels.