Marketing Manager - Brand at SMG Engineering Automotive Company

Al-Jiza, Dar'a Governorate, Syria -

Full Time

Start Date

Immediate

Expiry Date

31 Jan, 26

Salary

0.0

Posted On

02 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Building, Marketing Innovation, Team Management, Event Planning, BTL Activations, Physical Production, Project Management, Budget Management, Customer Engagement, Visual Merchandising, Corporate Identity, Corporate Design, Negotiation, Attention to Detail, Fluency in English, Fluency in Arabic

Industry

Motor Vehicle Manufacturing

Description

The Brand Marketing Manager, Offline Marketing is responsible for developing, executing, and overseeing all non-digital (offline) marketing initiatives across our entire business portfolio. This role requires strategic leadership, strong team management, and detailed execution across events, BTL activities, and physical production for the brand. Key Responsibilities I. Offline Strategy & Execution Leadership Bring the brand to life through creative and impactful offline marketing strategies from annual plans to quarterly activations that inspire customers and drive business results. Lead the planning and execution of events, BTL campaigns, and physical advertising that strengthen brand awareness and directly support sales performance. Manage and optimize the offline marketing budget to ensure every campaign delivers measurable value and a strong return on investment. Track performance through key success metrics from lead quality and engagement to conversion impact and translate insights into continuous improvement. II. Team & Production Excellence Lead a passionate marketing team, fostering creativity, accountability, and collaboration across every project. Manage the full marketing production cycle from concept to delivery ensuring every piece of communication reflects the brand’s image and quality standards. Oversee design, printing, and logistics processes with precision, guaranteeing that every output is error-free, visually consistent, and aligned with the brand’s corporate identity. Act as the brand’s guardian, ensuring that every visual, message, and experience consistently reflects the company’s design and communication standards. Coach and develop team members to reach their full potential and deliver exceptional results under fast-paced and high-impact conditions. III. Brand & Market Activation Create memorable brand experiences through targeted BTL and experiential campaigns that engage customers, partners, and communities. Drive impactful in-store promotions, visual merchandising, and local marketing programs that elevate the customer journey and boost sales performance. Lead brand presence in exhibitions, trade shows, and community events, ensuring a consistent, premium, and engaging brand experience. Collaborate closely with sales and product teams to turn marketing strategies into tangible business growth and customer loyalty. Requirements Who you are A Bachelor’s degree in Marketing, Business Administration, or a related field, passion for brand building and marketing innovation is a must. 7 to 10 years of hands-on marketing experience, including at least 2 years managing a team and driving creative, high-impact offline campaigns. Proven experience in the automotive industry in Egypt with a strong understanding of customer behavior, dealer marketing, and brand positioning in the local market. A strong command of Offline Marketing channels from event planning and BTL activations to physical production and traditional media. A proven ability to lead and inspire multidisciplinary teams, including designers, marketing specialists, and production or logistics members. Deep understanding of Corporate Identity (CI) and Corporate Design (CD) principles, with the ability to uphold and champion brand standards across all touchpoints. Sharp project management and budgeting skills, coupled with the ability to negotiate and manage vendors, agencies, and production partners effectively. An exceptional eye for detail ensuring every printed piece, sign, or visual communication reflects excellence and accuracy. Full professional fluency in English and Arabic, both written and spoken. Benefits Why Join SMG? Legacy, Leadership & Vision Join a pioneering organization with over five decades of excellence in Egypt’s automotive sector. SMG is the sole importer of Porsche, Scania, and Harley-Davidson, a trusted partner to the main Aftermarket Spare Parts Wholesale and Retail, and the most reliable and business partners of automotive garage tools and equipment. Be part of a forward-thinking company with a diversified investment portfolio and a strong vision for sustainable mobility, innovation, and market leadership. Meaningful & Impactful Work Contribute to a company that isn’t just selling cars, but shaping the future of road safety, customer experience, and automotive service standards in Egypt. From premium vehicle brands to aftermarket solutions and industrial tools, your work will have an impact across multiple industries and thousands of customers. Growth & Development SMG empowers its employees with a culture of continuous learning, internal mobility, and career progression. With full support for both internal and external training, you’ll gain access to tools and knowledge that help you thrive as a leader. Whether you’re optimizing operations or leading financial strategy, your contribution will drive real results. People-First Culture Work in an inclusive, collaborative environment that values expertise, transparency, and trust. At SMG, we encourage open communication across all levels—including 24/7 access to HR support—because we believe that progress begins with honest conversation. Competitive Rewards & Benefits Enjoy a comprehensive compensation package designed to support you and your family, including: Medical, social, and life insurance Pension plan Annual salary review and profit-sharing program Exclusive discounts on service, spare parts, and branded items Fully paid training program

Responsibilities

The Brand Marketing Manager is responsible for developing and executing offline marketing initiatives to enhance brand awareness and drive sales. This includes leading events, BTL campaigns, and managing the marketing budget for optimal ROI.