Marketing Manager (Brand, Social & Projects) at Maker Lab

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

20 Aug, 26

Salary

0.0

Posted On

22 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Storytelling, Social Media Strategy, Campaign Management, Stakeholder Management, Content Production, Community-Led Growth, User-Generated Content, Marketing Technology, Operational Delivery, Cross-functional Leadership, Project Management, Narrative Ability, Budgeting and OKRs, Agency Management, Strategic Planning, Digital Marketing

Industry

Marketing Services

Description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production. Job Summary: We’re looking for a Marketing Manager — Brand, Social & Projects to support a leading mobility platform client. This role sits at the intersection of brand storytelling, social evolution, and operational delivery, for someone who can move seamlessly across thinking, execution, and orchestration. This is a build-it, run-it, scale-it environment where marketing connects directly to product, operations, and real-world outcomes. Role: Lead the Brand & Social Engine Own the end-to-end development and execution of high-impact brand campaigns across key strategic pillars — including local F&B revitalisation and senior inclusivity in mobility services. Translate business priorities into bold, culturally resonant campaigns that cut through noise and drive real-world engagement. Partner closely with internal stakeholders and agency teams across Creative, PR, Public Affairs, and Marketing Leadership to bring ideas from concept to execution with speed and precision. Hold end-to-end accountability for brand and social OKRs across a fast-moving 6-month sprint cycle. Ensure every campaign doesn’t just launch — it lands, travels, and drives impact. Rebuild and Scale Social Momentum Take ownership of the social ecosystem across Facebook, Instagram, and TikTok. Lead a small in-house team to transition social from broadcast content to always-on cultural storytelling. Build a content system that is consistent, insight-driven, and platform-native — not just reactive publishing. Drive user-generated content (UGC) as a core growth lever, embedding community participation into the heart of the social strategy. Work closely with agency partners to manage cadence, production workflows, and content calendars — ensuring speed, consistency, and relevance at scale. Turn Complexity Into Clarity (and Execution) Operate in a fast-moving, matrixed environment with multiple concurrent campaigns, priorities, and stakeholders. Collaborate across Product, Marketing Technology, PR, Public Affairs, Creative, and Business teams to drive alignment and accelerate execution. Translate ambiguity into structured action plans — and ensure delivery doesn’t lose pace or focus. Ensure campaigns are not only creatively strong, but operationally executable and commercially aligned. Lead With Ownership Provide clear direction on tools, platforms, and Marketing Technology adoption in line with broader transformation goals. Manage prioritisation across multiple workstreams while maintaining speed, quality, and business alignment. Proactively identify risks, unblock teams, and keep momentum high across all initiatives. Build a culture of accountability, clarity, and delivery excellence within the team. You: BA/BS degree or equivalent experience 7+ years of experience in marketing, brand, social, or integrated campaign roles Proven track record of leading large-scale, cross-functional marketing initiatives Strong experience in social media strategy, content ecosystems, and community-led growth Commercially minded — able to connect marketing execution to business performance outcomes Strong stakeholder management skills with the ability to influence senior partners and align multiple teams Comfortable operating in high-growth, fast-paced, and constantly evolving environments Experience managing teams, agencies, and external partners Background in tech, platform, delivery, or consumer-facing businesses is a strong advantage Excellent communication and presentation skills with strong narrative ability Exceptional verbal and written English communication and presentation skills. Contract Type: 6 months Fixed Term Contract Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Responsibilities

Lead the development and execution of high-impact brand campaigns and manage the social media ecosystem across Facebook, Instagram, and TikTok. Coordinate across cross-functional teams to translate business priorities into culturally resonant content and operational action plans.