At Britvic Ireland - Part of the Carlsberg Group, we’re all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.
We’re always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.

JOB OVERVIEW:

Britvic Ireland is seeking a dynamic and passionate Marketing Manager to drive the long-term strategy and annual brand plans for our Club brand and local soft drinks portfolio. This role carries full P&L responsibility for Local carbs (Club, Cidona, C&C & TK) and requires a consumer-first mindset to engage and attract younger audiences into the brand.

KNOWLEDGE, SKILLS & EXPERIENCE REQUIRED:

• A minimum of 5 years of experience in brand management
• Consumer-first mindset
• Proven track record of delivering success
• Honours Degree in a Business Discipline
• Excellent communication and influencing skills
• Strong commercial acumen

KEY BEHAVIOURS:

• Results-driven
• Cuts to the heart of issues and gets things done with creativity and speed
• Curious and always seeking opportunities for learning and personal growth
• Works well across the organization
• Speaks with passion and knowledge about consumers and brands
• Communicates with lasting impact across a range of audiences
• Adapts their style to best fit the situation
• Open to feedback in service of improvement of self and others
• Creates opportunities for others to develop their skills and knowledge
• Takes ownership for delivering results of outstanding quality
• Resilient in their approach to resolving issues
• Proactively ensures that Britvic is best placed to beat the competition

• Develop a clear brand strategy and compelling annual brand plans for the Club portfolio and local soft drink brands to achieve brand performance goals
• Act as the guardian of the brand positioning and identity, ensuring alignment across all touchpoints
• Create integrated marketing campaigns that align with the brand strategy and positioning
• Responsible for delivering the optimum scale and reach for the brand with the right media mix
• Ownership of the social media channel strategy, content plans, content partners, and media support to attract and engage the brand audience
• Collaborate with Commercial, Revenue Growth Management, Insights, and Category teams to drive brand strategy
• Work closely with the shopper marketing team to deliver best-in-class shopper activations that drive brand performance
• Monitor performance analysis to ensure the brand is delivering against key metrics: penetration, share, brand health metrics, sales, revenue, profit, etc.
• Collaborate with key agencies to deliver best-in-class plans for Club
• Work with R&D to develop a strong 3-year innovation plan that will drive excitement among younger consumers
• Build valuable collaborations/licensing agreements to drive brand fame
• Provide leadership, coaching, and development for your direct reports and create a positive team environment
• Inspire and engage internal and external stakeholders by championing Club’s vision and successes, building excitement and commitment to brand plans/Develop internal communications to drive engagement for the brand