Marketing Manager - Brown Spirits at Campari Group

, , China -

Full Time

Start Date

Immediate

Expiry Date

21 Aug, 26

Salary

0.0

Posted On

23 May, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Team Leadership, Entrepreneurial Mindset, Strategic Leadership, Analytical Skills, Communication Skills, Project Management, Stakeholder Management, New Product Development, Market Research, Budget Tracking, Brand Positioning, Cross-functional Leadership

Industry

Food and Beverage Services

Description

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. Key Responsibilities and Activities: Leads the development of Greater China led Brown Spirits innovation (new product developments/commercial innovation), working with Global team on China fit-for-purpose innovation pipeline targeted at delighting China’s brown spirits; Owns the end to end execution (including in market) on key MWB Brown Spirits projects for China: Develops and Executes new, scalable programs on Brown Spirits for the China, with proven success in selected outlets (On/Off Premise) for reapplication Contributes to the development of local strategies consistently with House of brand guidelines, ensuring full alignment with the Group Strategic Marketing team Work with agency to conduct research to define targeted customer segments and determine the key drivers of trial and consumption for each segment and demand occasion Contributes to the development of China brand positioning, associated marketing themes, and media channels that align with corporate brand vision and target customer demographics Works with CCM team to coordinate the execution of Brown Spirits brand PR and innovation activities, in full alignment with brand plans and strategy. Tracks the overall brand budgets and monitors the effectiveness of marketing campaigns and tactics Constantly follows consumer and competitive landscape and the evolution of new trends Maintains strong relationship with media / creative agencies and encourages creative output Continuously promotes and supports capabilities development within the marketing organization Experience At least 10 years of marketing experience in a brand driven multinational company Liquor industry experience highly regarded, FMCG background as a plus Proven track record of Strategic and Innovative thinking, Marketing New Product Development management as a plus Bachelors Degree with relevant subject focus essential Demonstrated ability to lead cross functional teams, and showcase influencing skills Experience managing large cross functional commercial projects desirable Skills Team leadership - The ability to inspire team members, coordinate effort, and build a positive work environment Entrepreneurial mindset – learning agility and ability to operate effectively in lean, dynamic teams Strategic leadership - Demonstrating effective stakeholder management and understanding of the broader business context Analytical skills - The ability to translate Industry, channel, customer, category and brand information into actionable insights for the Marketing function Superior communication skills, proficient in both English and Mandarin, Cantonese speaking is a plus - The ability to translate actionable insights into compeling internal and external presentations (written and verbal) Project Management - Ability to coordinate and manage a complex project timeline Proficient in both English and Mandarin, Cantonese or French speaking is a plus Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection. Note to applicants: Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question. Notice to third party agencies: Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.

Responsibilities

Leads the development and execution of Brown Spirits innovation and scalable programs for the Greater China market. Manages brand positioning, budget tracking, and agency relationships to drive consumption and trial across targeted customer segments.