Marketing Manager

at  Buzzacott

Buzzacott is a passionately independent and rapidly growing professional services firm. We are based in the City of London, with a satellite office in Hong Kong. Over 600 of us work co-operatively in specialist teams under one roof in the City of London, making us the largest single office accountancy firm in the UK.
We are partner led and focused on people – our team and our clients. We combine market leading sector expertise and excellent service capability to provide exceptional service in our chosen markets.

SKILLS AND EXPERIENCE

• Degree (minimum 2:2), or equivalent marketing qualification.
• Experience of strategic marketing planning and budgeting.
• Experience of managing successful marketing campaigns from idea generation and conception to implementation and measurement.
• Ability to manage and develop others, flexing style and approach to suit different needs/personalities.
• Build collaborative and trusted relationships with people at all levels, internally and externally.
• Intermediate IT skills, including use of Microsoft Office (Excel, Word, PowerPoint, Outlook, Planner).
• Excellent copywriting, proofreading and editing skills.
• Experience with website Content Management Systems (CMS), social media platforms, email marketing tools, and marketing analytics systems including Google Analytics 4 and Power BI.
• Experience with Adobe Express or InDesign, Illustrator, Photoshop and Premier Pro (desirable).
• Experience of working in a Professional Services firm (desirable).
• Experience of marketing to charity and not-for-profit target audiences (desirable).
• Must have a strong interest in developing others for the benefit of the whole team
• Excellent influencing skills
  To find out more about the team, please click here.
  To find out more about life at Buzzacott, please click here.
  To hear from team members across the firm on their experience of life at Buzzacott, please click here.
  We have a firmly embedded approach to flexi-time and support flexible working opportunities to help you manage your work-life balance. Please click here for more details on our rewards and benefits.
  If you are interested in this role, we encourage you to apply directly via the “Apply” button at the top of the page. When applying, please include your salary expectations and let us know what interests you about the role. Alternatively, if you would like to talk to a member of our HR Team about the vacancy before applying, contact us at recruitment@buzzacott.co.uk
  Please note: Our HR Team review and respond to all applications.
  No agencies please.

ROLE OVERVIEW

Buzzacott’s Marketing Managers play a pivotal role in the day-to-day marketing for fee-earning teams, managing other Marketing team members and creating and delivering marketing plans that align with and support the firm’s objectives. They have a track record of contributing to growth, commercial acumen and creativity in spades, exceptional stakeholder management skills and see opportunities, not problems.

DUTIES AND RESPONSIBILITIES

• Day-to-day line management of direct reports (a mix of Marketing Executives and Marketing Assistants), supporting with their workload management and personal development, and assisting with recruitment of new team members.
• Share experience and skills, work collaboratively, and efficiently delegate work to other members of the Marketing team, encouraging all team members to try new approaches and ideas.
• Advise Partners and Team Leaders on the best approach to achieve their business and marketing objectives. Create strategic marketing and campaign plans and manage through to completion.
• Regularly undertake market research and competitor analysis to ensure knowledge of market sectors is up-to-date and relevant. Develop an in-depth understanding of key personas and segments in order to effectively target marketing.
• Provide stakeholders and team members with marketing steer and expertise in digital marketing, lead generation strategy, content marketing and data analysis.
• Collaborate with our events, operations, PR and design specialists to produce comprehensive and creative campaign plans and marketing assets that support growth and brand presence.
• Write, review and edit impactful copy for all marketing channels, ensuring it aligns with the firm’s tone of voice guidelines and helps to achieve business objectives.
• Ensure all materials and channels have brand and tone consistency. Conduct review and sign-off of marketing team members’ work in line with best practice, guidelines and templates, providing comprehensive and considered feedback to more junior roles to support their development.
• Develop strategic partnerships - identify and establish opportunities with relevant organisations and industry influencers to expand the reach and credibility of our brand.
• Make the best use of the firm’s data for marketing purposes, research new data sources and maintain a good understanding of the Data Protection Act principles.
• Supervise marketing budgets, monitor spend, provide analysis and ensure agreed budgets are adhered to.
• Deliver regular marketing performance reports to allocated fee-earning teams and the Head of Growth to demonstrate effectiveness and return on investment and recommend ongoing improvements.