Marketing Manager-Canadian Programs at Bass Pro Shops

Winnipeg, Manitoba, Canada -

Full Time

Start Date

Immediate

Expiry Date

13 Mar, 26

Salary

0.0

Posted On

13 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Project Management, Communication, Digital Marketing, CRM Tools, Analytics, Brand Management, Market Analysis, Campaign Management, Bilingual, Retail Marketing, Consumer Behavior, Community Engagement, Conservation Initiatives, Collaboration, Leadership

Industry

Retail

Description

Job Summary: The Canadian Program Marketing Manager is responsible for developing and executing strategic marketing initiatives tailored to the Canadian market. This role ensures alignment with Bass Pro Shops’ brand standards while adapting campaigns to national preferences, regulations, and customer behaviors. Key Responsibilities: Lead the development and oversight of the omni-channel marketing plan for Canadian marketing programs through effective collaboration with key merchandising, marketing and channel stakeholders Lead cross-functional communication processes to ensure resources are aligned across stakeholders to deliver quality execution of marketing campaigns Manage campaign performance and key metrics, providing regular reporting and optimization recommendations to leadership. Parter with brand and creative leaders to lead the development of brand management standards that strengthen our company and product brands positioning in the marketplace. Collaborate with Canadian retail, merchandising, and eCommerce teams to support all campaigns including product launches, promotions, and seasonal events. Analyze and communicate market trends, customer insights, and competitive activity to inform strategy. Manage relationships with Canadian relevant agencies, and vendors. Ensure compliance with Canadian advertising standards and bilingual (English/French) requirements where applicable. Support community engagement and conservation initiatives in Canada. Provide leadership development including coaching, accountability and recognition to team of direct reports and partners Qualifications: Bachelor’s degree in Marketing, Communications, or related field. 8+ years of marketing experience, preferably in retail or consumer goods. Strong understanding of Canadian market dynamics and cultural nuances. Experience with digital marketing platforms, CRM tools, and analytics. Excellent project management and communication skills. Bilingual (English/French) preferred. Preferred Attributes: Passion for outdoor recreation and conservation. Experience working in multi-national company environments. Familiarity with Canadian retail regulations and consumer behavior. Bass Pro Shops & Cabela’s welcomes applications from people with disabilities. Accommodations are available upon request during the assessment and selection process. Benefits Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions! Fun work environment Competitive wages Excellent benefits Unlimited career advancement opportunities Bass Pro Cares Fund Cabela's

How To Apply:

Incase you would like to apply to this job directly from the source, please click here

Responsibilities

The Canadian Program Marketing Manager leads the development and execution of marketing initiatives tailored to the Canadian market. This includes managing campaign performance, collaborating with various teams, and ensuring compliance with advertising standards.