CatFace is a YouTube entertainment company, home to a family of channels with over 25 million combined subscribers and an average of 300 million views per month. Our goal is to entertain our audience with fun, light-hearted narratives and entertaining content for general audiences. A vital component of our business is creating multiple unique stories every week in order to keep our audience engaged.

SALARY/WAGES: 80-85K

Location: Austin, TX
Classification: Exempt
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice

ABOUT THE ROLE

We’re looking for a strategic, hands-on Marketing Manager to lead our marketing efforts across the entire CatFace ecosystem—including content, merchandise, game development, animation, and video production. You’ll define and execute a cross-platform marketing strategy that amplifies every corner of our brand, drives engagement, and supports business growth. This role is ideal for a creative leader with a strong command of digital marketing, audience behavior, and brand storytelling in the entertainment space. This role has a direct career path for the right individual to grow into Head of Marketing.
Location: Austin, TX | Reports to: President | Classification: Exempt

RESPONSIBILITIES

• Lead Marketing Strategy: Own and execute a data-informed marketing roadmap that aligns with company goals and supports our departments across video, games, merch, and animation.
• Cross-Team Collaboration: Work closely with content creators, developers, animators, and merch teams to develop campaigns that connect audiences with every facet of our brand.
• Campaign Execution: Launch multi-channel campaigns across YouTube, social media, email, influencer marketing, and live events to grow and engage our audience.
• Team Leadership: Manage and mentor a small, agile team, fostering creativity, collaboration, and professional development in a fast-moving content environment.
• Brand Consistency: Oversee the production of marketing assets—including creative briefs, promotional content, landing pages, and paid media—that align with CatFace’s tone and visual identity.
• Performance & Insights: Analyze audience behavior, platform trends, and campaign performance to continuously refine strategies and optimize results.
• Market Awareness: Stay ahead of digital marketing trends, platform updates, and fan engagement strategies to keep CatFace culturally relevant and competitive.
• Budget & Vendors: Manage the marketing budget and oversee external vendors and partners to ensure strategic alignment and efficient spend.
• Brand Representation: Represent CatFace at events, partner meetings, and media opportunities to elevate our presence in the industry and community.