Marketing Manager

at  Celayix

CELAYIX SOFTWARE IS A LEADING PROVIDER OF CROSS-VERTICAL WORKFORCE MANAGEMENT SOLUTIONS TO BOTH SMB AND ENTERPRISE CUSTOMERS. SPECIFICALLY, WE OFFER ADVANCED SCHEDULING, EMPLOYEE COMMUNICATION AND TIME & ATTENDANCE SOLUTIONS THAT INTEGRATE WITH LEADING PAYROLL, HR AND FINANCIAL SOFTWARE.

About Celayix: Celayix provides innovative software solutions designed to streamline employee scheduling, time and attendance tracking, and workforce management for businesses across various industries. We are committed to delivering excellence through our products and services, and we’re looking for a dynamic Marketing Manager to join our team and drive our marketing efforts to new heights.
Position Overview: We are seeking an experienced and results-driven B2B Marketing Manager to lead and execute marketing strategies that elevate the Celayix brand and drive demand for our solutions. This is a hands-on role whereby the ideal candidate will have a proven track record in developing and implementing successful marketing campaigns, strong analytical skills, and a deep understanding of digital marketing and lead generation.

QUALIFICATIONS:

• Experience: 5+ years of experience in marketing, with a proven track record in managing successful marketing campaigns and projects.
• Skills:
• Strong knowledge of digital marketing strategies, tools, and best practices.
• Experience with website management using tools such as Divi and WordPress
• Experience with a SaaS company is an asset
• Proficiency in marketing platforms (e.g., Salesforce, Hubspot, Mailchimp, Google Analytics)
• Excellent written and verbal communication skills with the ability to craft persuasive messages and content.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Strong project management skills, with the ability to manage multiple projects and deadlines.
• Experience with SEO, SEM, PPC, and social media advertising.
• Personal Attributes: Creative, self-motivated, detail-oriented, and a team player with a passion for innovation and results.

• Strategy Development: Develop and execute strategic marketing plans to enhance brand visibility, drive lead generation, and support business growth objectives.
• Team Management: Lead marketing team and provide support to two team members to achieve organizational objectives.
• Campaign Management: Plan, implement, and oversee multi-channel marketing campaigns, including digital, email, social media, and content marketing.
• Lead Generation: Develop and manage lead generation strategies to build a pipeline of qualified leads for our sales team, leveraging tools such as website, social media, paid advertising, email marketing, search engine marketing and search engine optimization.
• Website Management: Maintain and update the Celayix website including creating new webpages in line with company goals.
• Analytics and Reporting: Monitor and analyze marketing performance metrics to assess the effectiveness of campaigns, provide insights, and recommend improvements.
• Collaboration: Work closely with the sales team to align marketing efforts with sales goals and ensure seamless communication and coordination.
• Brand Management: Maintain and enhance the Celayix brand’s presence and reputation in the market, ensuring consistency across all marketing materials and channels.
• Partner Relationships: Develop and maintain relationships with our partner companies to help reach new communities of potential customers.