Description:
The Marketing Manager is responsible for designing and executing strategic marketing initiatives that drive new business, strengthen customer retention, and build a unified brand identity across multiple HVAC, Plumbing, and Electrical companies under the Holdco umbrella. This role balances creative strategy with data-driven execution, ensuring that each local brand grows while supporting the larger corporate vision.
Essential Duties and Responsibilities
The essential functions include, but are not limited to the following:

Strategic Planning & Brand Management

• Develop and execute an annual marketing plan aligned with Holdco growth objectives.
• Ensure consistent branding across multiple companies, divisions, and geographic locations.
• Position the Holdco and its subsidiaries as trusted providers within local communities.
• Oversee design and distribution of print, digital, and branded collateral for field, sales, and customer use.

Lead Generation & Digital Marketing

• Manage paid advertising campaigns (Google, Meta, local media) to generate qualified leads for service and installation.
• Optimize websites, SEO, and local listings for each company to maximize search visibility and customer engagement.
• Create and manage email campaigns, promotions, and seasonal offers tailored to residential and commercial customers.
• Track ROI of digital campaigns, adjusting strategies to maximize revenue per lead.

Community Engagement & Events

• Plan and coordinate sponsorships, home shows, trade expos, charity partnerships, and local events that support each subsidiary’s presence.
• Strengthen relationships with chambers of commerce, local associations, and industry partners.
• Manage customer loyalty, referral, and review-generation programs to build reputation and market share.

Data Analysis & Reporting

• Monitor KPIs such as cost per lead, conversion rates, and customer acquisition costs across all locations.
• Provide leadership with regular reporting dashboards showing campaign effectiveness and budget utilization.
• Leverage market research and competitor analysis to identify opportunities and risks.

Cross-Company Collaboration

• Partner with Sales Managers, General Managers, and Dispatch/Call Center teams to align marketing with operational goals.
• Support HR with employer branding initiatives (recruitment campaigns, culture promotions, career fairs).
• Coordinate with Finance on marketing budgets and spend allocation by subsidiary.

Team & Vendor Management

• Manage internal marketing staff, designers, contractors, or interns as needed.
• Direct external vendors and agencies, ensuring deliverables are on time and within budget.
• Provide coaching and development to ensure marketing efforts are scalable across all companies.

Requirements:
Qualifications

Education & Experience

• Bachelor’s degree in marketing, Business, Communications, or related field required.
• 5+ years of marketing management experience, preferably in service trades (HVAC, plumbing, electrical, construction, or home services).
• Demonstrated success in lead generation, digital advertising, and multi-location brand management.

Knowledge, Skills & Abilities

• Proficiency in digital platforms (Google Ads, SEO/SEM tools, social media, CRM/FieldEdge, marketing automation).
• Strong project management and organizational skills, able to balance campaigns across multiple subsidiaries.
• Excellent written and verbal communication skills.
• Analytical mindset with ability to turn data into strategy.
• Strong leadership skills with ability to influence across companies and teams.

Work Environment

• Primarily office-based with occasional travel to subsidiary locations and events.
• Standard business hours with flexibility for evening/weekend events or seasonal campaign demands.

Physical Demands

• Prolonged periods of sitting.
• Ability to travel for site visits, trade shows, and community events.
• Ability to lift up to 25 lbs. of marketing materials or display equipment.
• Repetitive Movements i.e. typing and mouse use.
• Prolonged screen viewing.
• Lifting up to 25 pounds.

Please refer the Job description for details