Marketing Manager at CGC Home Services

Jacksonville, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

20 Jul, 26

Salary

0.0

Posted On

21 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lead Generation, Marketing Strategy, Performance Marketing, ROI Analysis, Vendor Management, Content Creation, Social Media Management, Budget Management, SEO, PPC, Data-driven Decision Making, Campaign Development, Video Production, Brand Execution, Sales Alignment

Industry

Retail

Description

We Only Hire the Best! Position Overview We are a growing home services company operating across three states, specializing in water treatment and plumbing. We are looking for a hands-on Marketing Manager who can take ownership of lead generation, brand execution, and campaign performance. This is not a passive, “manage agencies and attend meetings” role. We need someone who thinks like an operator, understands what drives booked appointments, and can execute quickly with a strong ROI mindset. Key Responsibilities: Lead Generation & Revenue Growth * Develop and execute marketing strategies that drive qualified leads and booked appointments * Continuously test and improve offers, promotions, and campaigns (seasonal promos, referral programs, service bundles, etc.) * Partner with leadership to align marketing efforts with sales goals and revenue targets * Track and optimize cost per lead, cost per acquisition, and ROI Agency & Vendor Management * Manage relationships with digital marketing partners (SEO, PPC, Meta, web, etc.) * Hold partners accountable to performance metrics, not just activity * Review reporting regularly and make data-driven decisions on budget allocation * Identify underperforming channels and cut or reallocate spend quickly Content Creation & Brand Execution * Create and manage social media content (video, photos, messaging) * Capture and produce field-driven content (installs, customer testimonials, team highlights) * Ensure consistent use of branding, messaging, and tone across all channels * Support internal teams with marketing materials that actually help close sales Campaign Development * Launch and manage local marketing campaigns (direct mail, events, referral programs, partnerships) * Develop promotions that convert (not just “look good”) * Coordinate with call center and sales teams to ensure marketing → booking → revenue alignment Budget Management * Manage a tight marketing budget with a strong ROI focus * Prioritize spend on channels that produce results * Regularly evaluate and adjust campaigns to maximize efficiency What Success Looks Like * Increased qualified leads and booked appointments * Improved cost per lead and cost per sale * Strong alignment between marketing, call center, and sales teams * Consistent pipeline of new ideas, offers, and campaigns that drive revenue * Agencies are accountable and producing results Qualifications * 3+ years in marketing, preferably in home services or lead generation environments * Proven experience managing digital marketing vendors (SEO, PPC, social, web) * Strong understanding of performance marketing and ROI tracking * Experience creating content (especially video/social) * Ability to operate in a fast-paced, execution-focused environment * Comfortable being both strategic and hands-on

Responsibilities

The Marketing Manager will develop and execute lead generation strategies while managing digital marketing vendors to drive revenue growth. They are responsible for creating field-driven content, managing the marketing budget, and ensuring alignment between marketing, call center, and sales teams.