WHAT YOU WILL BE DOING:

The Marketing Manager (Client) is a subject matter expert in client and channel marketing, including campaign strategy, email marketing, print, SMS, social media and web content. As a member of the Program Engagement Team, this role is allocated a client portfolio and measured against client NPS and program success metrics. The primary function of this role is to help clients market their programs effectively, resulting in high take rates of promotional program transactions in the 360insights platforms.

RESPONSIBILITIES:

• Proactively lead strategy and execution of creative marketing solutions to client business challenges through the application of marketing industry best practices to support promotional program success.
• Prepare best practice marketing campaign recommendations based on defined audiences, challenges and objectives.
• Contribute to the profitability of assigned accounts and related projects and ensure execution of projects is consistent with 360insights account strategy.
• Develop proposals, POVs and Marketing Strategy & Project recommendations.
• Collaborate with Program Managers and Strategic Account Managers to present marketing proposals to support their client account plans.
• Develop & present marketing project budgets for internal & client approval.
• Work with internal stakeholders and clients to define success measurements of marketing communications.
• Provide marketing and persona insights to the product and development teams as required to lend thought leadership on audience’s experience use cases, brand requirements marketing best practices to drive increased product awareness and engagement.
• Contribute thought leadership to sales and client growth teams when they are tasked with presenting program marketing strategies to drive program success.
• Develop and maintain knowledge of client’s business, marketing programs, brands, competitors, strategies, etc.
• Provide mentorship to junior members of the Program Engagement team.
• Project manage program marketing execution working with in-house Creative Services and external vendors, from Brief to Delivery and Reporting.
• Collaborate when needed with the Digital Production and Insights teams to provide program marketing campaign performance reports.
• Development of Creative Briefs, Presentations / Recommendations, Workback Schedules, Project Status Reports as required.
• Participate in select client’s EBR meetings to present marketing metrics and recommendations designed to grow the client’s business with 360insights.