Marketing Manager - Conrad Indianapolis
Conrad Indianapolis is looking for a Marketing Manager to join the ManagementTeam! This is an amazing opportunity to grow your career in a Fortune 500 company within a sophisticated luxury brand.
As the city’s first true luxury hotel and only Forbes recommended hotel in the state, this 23-story tower has 247 rooms, 15,000 square feet of banquet space, and 3 food and beverage outlets. This includes The Capital Grille, Tastings - Wine Bar & Bistro, and in-room dining.
In this role, you will be responsible for executing all aspects of the marketing/branding strategies; including but not limited to marketing budgets, social media, websites, digital & print advertising, collateral, video/photography assets.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

• Extensive knowledge of marketing communication mediums to include but not limited to digital advertising, eCommerce, and social media.
• Ability to perform critical analysis and to manage extensive amounts of information
• Excellent written skills sufficient to produce internal/external sales and marketing communication
• Excellent presentation skills
• Ability to effectively deal with department heads, executive committee members, team members and corporate staff.
• Ability to manage projects effectively – ability to manage multiple projects, meet and work effectively under time and resource constraints
• Copywriting
• Software/Program Skills/Knowledge:
• Microsoft Office (Word, Power Point, Excel & Outlook)
• Social Sites and other applications

Marketing Planning & Strategy

• Branding & Positioning: Supports in the execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards.
• Plan & Budget: Supports in the development of strategic marketing plans under the leadership of the Director of Marketing. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
• Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan.
• Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and ECG.

Tactical Marketing Execution & Analysis

• eCommerce: Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM. Tracks and analyzes success of marketing campaigns and works with the Director of Marketing & eCommerce to adjust marketing strategies/budgets where needed based on performance metrics.
• Project Management: Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.
• Website Content: Manages Brand.com and vanity website (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site.
• Collateral Development & Upkeep: Reviewing and approving all on-property/in-room collateral, sales collateral, sales tools, and sales offer ensuring alignment with brand standards and brand and hotel-level positioning.
• Third Party Site Management: Maintains all imagery and content within 3rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all Social Media websites.
• Content & Asset Management: Identifies visual asset needs and coordinates all photo & video shoots as needed.
• Reporting: Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings.

Meetings, Presentations and Reports

• Assist the Director of Marketing in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.
• Prepares marketing activity reports on regular cadence and on an as needed basis.