Marketing Manager - Consumer Lending

at  US Bank National Association

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

JOB DESCRIPTION

U.S. Bank is currently seeking a marketing manager for its Consumer Lending business. The marketing manager will be a key member of a cross-functional, agile team responsible for growing the mortgage and lending business through customer-centric, multi-channel marketing campaigns. The marketing manager will partner with the business line and data analytics to develop marketing strategies to drive priority business objectives; collaborate across the team to execute campaigns; and drive continuous optimization using data/analytics and insights.

Additional responsibilities include:

• Connecting business priorities, initiatives, and execution with other internal teams and stakeholders to drive synergy and deliver a connected, unified customer experience.
• Effectively using data/analytics, customer insights, and competitive intelligence to translate business goals into marketing strategies and plans.
• Partnering with data analytics to develop test plans; measure and analyze campaign results; and refine/optimize strategy and campaigns accordingly.
• Working with agency and partners to develop performance marketing campaigns that connect to brand; overseeing implementation and execution to ensure all creative delivers connectivity, consistency, and customer focus.
• Managing marketing budget in accordance with strategy and data-driven results.
• Coaching other marketing team members on campaign strategy and execution. Helping translate and coordinate sprint work across marketing team members.
• Contributing to an environment of problem solving, collaboration, creativity, support, consulting, and partnership.

Basic Qualifications

• Bachelor’s degree, or equivalent work experience
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

• Proven experience creating and leading the execution of multi-channel marketing programs, leveraging customer insights and data to inform strategies and drive decisions
• Experience leveraging digital channels (search, display, email, in-app, etc.) and marketing technology to connect with customers and prospects with the right message at the right time
• Demonstrated leadership, diplomacy, and ability to gain buy-in from diverse teams
• Strong organizational, decision-making, problem solving, interpersonal, and team building skills
• Ability to thrive in a dynamic, fast-paced, matrixed environment
• Excellent verbal, written, and presentation skills; ability to present to executive-level stakeholders
• Curiosity and creativity grounded in strategic mindset
• Understanding, interest, and expertise in the financial services industry a plus
• Agile experience a plus

Additional responsibilities include:

• Connecting business priorities, initiatives, and execution with other internal teams and stakeholders to drive synergy and deliver a connected, unified customer experience.
• Effectively using data/analytics, customer insights, and competitive intelligence to translate business goals into marketing strategies and plans.
• Partnering with data analytics to develop test plans; measure and analyze campaign results; and refine/optimize strategy and campaigns accordingly.
• Working with agency and partners to develop performance marketing campaigns that connect to brand; overseeing implementation and execution to ensure all creative delivers connectivity, consistency, and customer focus.
• Managing marketing budget in accordance with strategy and data-driven results.
• Coaching other marketing team members on campaign strategy and execution. Helping translate and coordinate sprint work across marketing team members.
• Contributing to an environment of problem solving, collaboration, creativity, support, consulting, and partnership

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That’s why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by la