Marketing Manager, Consumer, UK & Ireland - Healthcare - CGM at Dexcom

Bracknell, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

22 Jan, 26

Salary

0.0

Posted On

24 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Skills, Analytical Skills, Digital Marketing Expertise, Community Engagement, Influencer Engagement, Customer Experience, UX, Communication, Collaboration, Technical Knowledge, Platform Knowledge

Industry

Medical Equipment Manufacturing

Description

The Company Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health. We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us. You must have the Right to Work in the UK. Sponsorship is not available for this role Marketing Manager, Consumer, UK & Ireland - Continuous Glucose Monitoring. This role will be based at our offices in Bracknell, United Kingdom, 3 days each week. Meet the team: Step into a high-impact Marketing Team that's been strategically restructured to accelerate performance and drive measurable results. As Consumer Marketing Manager, you'll take ownership of a critical portfolio focused on engaging the diabetes community with precision and purpose. This role signals a clear investment in marketing excellence and a sharpened focus on consumer audiences. Our team is built on a foundation of Creativity, Competency, Community, Integrity and Achievement; values that translate into high standards, strategic thinking and a relentless drive to deliver business impact. We move fast, think big and take pride in the results we deliver. Where you come in: Lead Dexcom's direct-to-consumer (DTC) marketing strategy across the UK & Ireland, driving brand awareness and patient engagement. This role blends strategic thinking, digital expertise and a passion for connecting with people living with diabetes. Oversee all consumer channels, delivering seamless, high-impact experiences that grows online sales and inspire NHS patients to request Dexcom. Develop and execute DTC marketing plans to drive acquisition, engagement and revenue. Lead digital campaigns across Meta, Google, email and programmatic platforms. Manage eCommerce platforms, SEO strategy and website UX to optimise conversion. Build Dexcom's ‘Warrior' community and activate influencers and advocacy partners. Monitor performance across channels, using insights to refine strategy and improve ROI. What makes you successful: Strategic & Analytical Skills: Proven ability to develop and execute multi-channel DTC strategies. Strong analytical mindset with experience in KPI tracking, ROI analysis and customer segmentation. Digital Marketing Expertise: Skilled in managing paid media campaigns (Meta, Google, programmatic). Deep understanding of SEO, SEM and eCommerce optimisation. Community & Influencer Engagement: Experience building online communities and managing influencer partnerships. Knowledge of social media trends and content planning. Customer Experience & UX: Ability to enhance digital customer journeys and improve site navigation. Familiarity with UX tools and proactive issue resolution. Communication & Collaboration: Strong communicator with experience in PR, social media and cross-functional teamwork. Confident in briefing and managing agencies and vendors. Technical & Platform Knowledge: Proficient in Google Analytics, Meta Ads Manager, CRM platforms (e.g. Salesforce, Veeva), BI tools (e.g. Tableau) and CMS systems. Familiar with marketing automation and social listening tools. What you'll get: A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community. A full and comprehensive benefits program. Growth opportunities on a global scale. Access to career development through in-house learning programs and/or qualified tuition reimbursement. An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve. Travel Required: 10% Experience and Education Requirements: Typically requires a Bachelor's degree and a minimum of 8-12 years of related experience, in digital marketing, preferably in consumer health At this level a graduate degree may be desirable with 4 years of related experience Experience working in regulated industries with an understanding of compliance and privacy standards (e.g. GDPR). Demonstrated success in building brand awareness and driving customer acquisition through digital channels. Experience in managing budgets, briefing agencies and cross-functional projects. Flex Workplace: This full-time role operates on a flex / hybrid model of three in-office days per week, designed to maximise collaboration, fast decision-making and executional momentum. As of November 2025, our new office will be located in Bracknell Maxis and you must live in commuting distance. To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications.

Responsibilities

Lead Dexcom's direct-to-consumer marketing strategy across the UK & Ireland, focusing on brand awareness and patient engagement. Oversee consumer channels to deliver high-impact experiences that grow online sales and inspire NHS patients to request Dexcom.