ABOUT GEOCACHING HQ

We are the global headquarters for the game of geocaching. Our mission is to inspire outdoor adventure, exploration, and community. Our products empower a worldwide community of geocachers to make every location an adventure and everyone an explorer.
At Geocaching HQ, we strive to be the best place our employees have ever worked. We foster a workplace rooted in compassion and candor, and we invite you to join us!

POSITION OVERVIEW

We are seeking a Marketing Manager, Content Creation to lead and elevate the presence of geocaching and our related apps across all marketing channels.
With a focus on acquiring new players and entertaining our global community, you will be responsible for building a content creation engine across the company, while filming, editing, sourcing, and producing content. With a creative eye, technical skills, and a willingness to teach, you will help drive new ideas and creative energy at Geocaching HQ. You will bring a deep understanding of internet culture, an eye for platform-appropriate content, and a desire and ability to teach others how to attract new players, all while nurturing the existing global geocaching community.

SKILLS AND EXPERIENCE

• 3-6+ years of experience, with at least 3+ years of content creation experience demonstrating growth in scope, strategy, and execution
• Deep expertise in content performance metrics, creative KPIs, and platform-specific best practices.
• Strong hands-on experience with social content creation, including familiarity with video editing tools, or motion graphics software.
• Outstanding communication, presentation, and cross-functional collaboration skills.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

This job description should not be construed to imply that these requirements are the only duties, responsibilities, and qualification for this job. Incumbents may be required to follow any additional related instructions, acquire related job skills and perform other related work as required.

• Own and evolve acquisition content creation and delivery for Geocaching and Adventure Lab® across key platforms, including Instagram, TikTok, YouTube, Facebook, and other relevant outlets.
• Produce visual content, including videos, memes, still imagery, and interactive assets tailored to the unique voice and format of each social media platform.
• Collaborate across teams to create content that showcases the joy of geocaching and invites players to start geocaching.
• Maintain a hands-on understanding of design tools, video editing, composition, and visual storytelling techniques.
• Stay current with social media trends, algorithms, emerging tools, and best practices to proactively adapt production to support our goals to attract new players.
• When required create and provide adaptable and localizable assets and messaging
• Craft and test content aligned to various stages of the acquisition funnel, including awareness (top-of-funnel), consideration, and conversion.
• Manage the acquisition components of the content calendar with the social media team.
• Monitor your content delivery for engagement opportunities, respond to comments and messages, and manage online interactions to foster interest in geocaching.
• Partner with internal teams to A/B test creative hypotheses across platforms, measuring lift in reach, engagement, CTR, and conversion.
• Other projects and tasks as assigned.