Marketing Manager, Content at Victoria University Minimal

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

10 Aug, 26

Salary

128326.0

Posted On

12 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Strategy, Content Marketing, Brand Management, Editorial Expertise, Stakeholder Management, Data Analytics, Budget Management, Team Leadership, Copywriting, Digital Marketing, Social Media Management, Video Production, Email Marketing, Performance Optimization, Project Management, Reputation Management

Industry

Higher Education

Description

About VU: At VU, we aim to be one of the leading impact universities in the world. VU is an impact‑driven university committed to equity, excellence and opportunity. Based in Melbourne’s west and connected globally, we put students first through the VU Block Model®, dual‑sector pathways and strong industry partnerships. We are a values‑led, inclusive workplace where diverse talent is supported to make a real difference. About the Team: The Brand & Marketing team is responsible for building and protecting Victoria University’s brand, reputation and growth through student recruitment, delivering integrated, audience‑focused marketing activity across the full funnel. Bringing together Brand & Content, Marketing Campaigns and Marketing Automation, the team partners closely with Future Students, Digital & UX, Media & Corporate Communications and academic stakeholders to produce insight‑led, high‑quality content and campaigns that are consistent, compliant and impactful across digital, print and media channels. About the Role: The Marketing Manager – Content is responsible for leading the planning, creation, delivery and optimisation of owned‑channel content that builds brand impact and reputation while supporting student engagement and recruitment across the University. Position Key Duties: Examples of some of the duties you will undertake: * Lead the planning and delivery of owned‑channel content strategies aligned to University marketing and student recruitment objectives. * Develop, produce and optimise high‑quality content across web, social, email, video and publications for diverse audiences. * Provide expert content and communications advice, training and stakeholder management across the University. * Oversee content production workflows, including writing, editing, photography and video shoots, ensuring brand consistency. * Manage a central content repository to enable effective sharing and reuse of assets across teams. * Use data, analytics and reporting to evaluate content performance and drive continuous improvement. * Manage content budgets, timelines and external suppliers to ensure value for money and on‑time delivery. * Lead, develop and support team members while fostering a positive, collaborative culture within Brand & Marketing. Position Details: * Classification: HEP 8 * Salary: $113,953 - $128,326 Plus 17% Super * Employment Type: Fixed Term – 12 Month (Parental Leave Cover) * Hours per Week: 36.75/1 FTE * Location: Footscray Park Campus – 3 days on-site For a detailed overview of the role’s duties and responsibilities, please refer to the Position Description: Marketing Manager Content [https://webresources.vu.edu.au/hr/employment/pdf/2026/421_17916.pdf] About You: You are an experienced content marketing leader with strong writing and editorial expertise, a solid understanding of brand and reputation management, and a proven ability to use data and insight to drive performance, who thrives on collaboration, manages complexity with confidence, and leads teams and projects to deliver high‑quality outcomes on time and within budget. The University is a Child Safe organisation. You will be required to hold a current Employee - Working with Children Check (WWCC) or be willing to obtain one prior to commencing employment.  How to Apply To submit your application please click on the Apply button. Applications must be submitted as a single document comprising: * A cover letter * Your curriculum vitae/resume * Your responses addressing all selection criteria located in the position description * Evidence of applicable qualifications, licences and registration Applications will close Sunday 31 May at 5pm. This advert may close earlier should a suitable candidate be identified. Early applications are strongly encouraged. Visa sponsorship is not available for this position. This role requires for applicants to have full and permanent working rights in Australia. Why Join VU: VU provides competitive salaries, excellent superannuation, and a variety of benefits. university fosters an environment where staff can excel, achieve their goals, and develop their careers. With a focus on diversity, inclusion, and family-friendly policies, VU supports both professional and personal well-being. For more information, please visit our Careers at VU Webpage [https://www.vu.edu.au/about-vu/strategy-leadership-governance/jobs-at-vu] Our Commitment: Victoria University is committed to fostering an inclusive, respectful, and socially responsible community. We honour our deep diversity by respecting First Nations perspectives and embedding sustainable approaches to Protecting Country, while championing progressive inclusivity for all—embracing Aboriginal and Torres Strait Islander peoples, people with disability, culturally and racially marginalised communities, LGBTQIA+ individuals, and people of all ages and socio‑economic backgrounds. As a WGEA Employer of Choice for Gender Equality [https://www.vu.edu.au/about-vu/our-uni/equality-inclusion-belonging/gender-equity/wgea-statement], we strive to create a place where everyone feels they belong, and we ensure a positive, barrier‑free recruitment experience by providing adjustments and accessible formats upon request at  inclusivecareers@vu.edu.au [inclusivecareers@vu.edu.au] or (03) 9919 5999.

Responsibilities

Lead the planning, creation, and optimization of owned-channel content to enhance brand reputation and drive student recruitment. Oversee content production workflows and manage budgets and external suppliers to ensure high-quality delivery.