To support our team and the further development of our digital subscription business in Berlin, Hamburg or Essen, we are looking for you asMarketing Manager - CRM (m/f/d)YOUR TASKS

• User Engagement & Subscriber Retention: You develop and manage data-driven onsite campaigns and customer journeys that activate, inspire, and retain our subscribers in the long term.
• Winback Journeys: You design and optimize automated recovery workflows – e.g., via on-site outreach – and know exactly when and how to win back churners.
• Strategy development: You will work on the CRM strategy for our digital subscription business – with a clear focus on lifecycle management and sustainable growth.
• Stakeholder management: You'll work closely with product, technology, data & analytics, marketing, and editorial teams, bringing diverse perspectives together to align on a common goal. You'll also manage cross-functional projects and structure our roadmaps, using tools like Jira or Miro.
• AI & Experimentation: You try out new AI approaches (e.g., for personalization, segmentation, or content variations), test them on a small scale, potentially roll them out across all our portals, and share your learnings with the team.
• Reporting & Performance: You define relevant KPIs, analyze the performance of your measures, and report the results transparently to relevant stakeholders.

YOUR PROFILE

• You have at least 2 years of experience in CRM management, ideally with a focus on digital subscription models – whether from publishing, eCommerce, streaming, SaaS, telecommunications or another digital environment.
• You have a proven track record of success in user engagement, retention, churn reduction, and winback.
• You are distinguished by your strong analytical skills, work consistently in a data-driven manner, and can independently interpret data and derive strategies from it.
• You possess strong tool expertise in the areas of onsite segmentation, trigger-based workflows, paywall/messaging logic, audience building, and A/B testing tools.
• You impress with your strong stakeholder management skills, communicate on equal terms with colleagues from technology, editorial and management, keep track of multiple projects and moderate workshops using Miro or similar tools.
• You bring a high level of innovation and the motivation to test new tools and AI approaches and to share your learnings within the team.
• Your excellent communication skills in German (C2 level) in both spoken and written form, as well as team spirit and a strong hands-on mentality, complete your profile.

YOUR BENEFITS

• Innovation meets tradition: You will help shape the digital transformation of our media group.
• Develop yourself with us: We enable you to participate in individual coaching sessions, workshops or (online) training courses as part of our FUNKE Academy.
• Flexible working: We operate a hybrid working model because your work-life balance is important to us.
• Teamwork: You can expect a dynamic team, an open feedback culture, short communication channels and a warm, collaborative atmosphere.
• Corporate Benefits: We offer you a benefits portal with attractive discounts and subscriptions.
• Stay fit and healthy: Benefit from our collaborations with various fitness studios and receive individual advice for your mental and physical health.
• Have we sparked your interest? Then help us shape the future and send your application to Steffen Flach.At FUNKE, we value diversity and therefore welcome all applications – regardless of gender / gender identity, nationality, ethnic or social origin, religion / worldview, disability, age and sexual orientation.