Marketing Manager at Crown 24

Helsinki, Uusimaa, Finland -

Full Time

Start Date

Immediate

Expiry Date

21 Sep, 26

Salary

0.0

Posted On

23 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2C Paid Marketing, B2B Growth, Localization, CRM Operations, Lifecycle Marketing, Vendor Management, Data Analysis, Event Planning, Cross-functional Collaboration, English Proficiency, Japanese Proficiency, Demand Generation, Partner Acquisition, Strategic Prioritization, Market Analysis, Brand Awareness

Industry

Retail Luxury Goods and Jewelry

Description

About Chrono24 is the world’s leading online marketplace for luxury watches. By connecting buyers and sellers across the globe and combining a passion for horology with cutting-edge technology, we bring transparency, trust, and efficiency to the watch market. As a global platform with more than 9 million monthly visitors, Chrono24 serves watch enthusiasts and sellers around the world. As Marketing Manager for the Japan market, you will contribute to local growth across both B2C and B2B. Reporting to the APAC Marketing Lead based in Tokyo, you will work closely with the APAC team as well as central global teams to plan, execute, and optimize marketing initiatives tailored to the local market. This is a highly autonomous role in which you will identify opportunities, build processes from the ground up, and help turn them into scalable and repeatable operations with speed and ownership. The core mission of this role is to drive brand awareness, user acquisition, engagement, and partner acquisition, activation, and retention in Japan. Success in this role will be measured by growth in MAU, MARU, and Requests, stronger customer loyalty and LTV in B2C, and improved partner activation and pipeline generation in B2B. What you can expect Drive B2C demand and improve LTV in the Japan market through paid media, CRM, and locally relevant campaigns Support the full B2B partner lifecycle, from acquisition to activation and retention, to accelerate growth Act as a bridge between global and local teams, ensuring high-quality and effective marketing execution in collaboration with key stakeholders Build scalable marketing processes, from initial setup through operational standardization Why this role now Japan is one of Chrono24’s most important growth opportunities. To further strengthen locally relevant marketing and accelerate growth in both B2C and B2B, this role will play a critical part in our next phase of development. By combining global strengths with local execution and market insight, we are looking for a key individual who can help drive stronger results in Japan. What success looks like Contributing to growth in MAU, MARU, and Requests in the Japan market Accelerating B2C performance through CRM, local campaigns, and localization Ensuring B2B partner initiatives work seamlessly across acquisition, activation, and retention Building a repeatable marketing operating model in close collaboration with global teams Making sound prioritization decisions and delivering results within limited resources Team collaboration In this role, you will work closely with: APAC Marketing team Central Marketing teams across Consumer, B2B, Brand, and Localization APAC Account Management team Central Data, Legal, and Product teams Local vendors, including agencies, production partners, and media outlets Key responsibilities for the Japan market B2C (Demand Generation) Create content and ensure localization quality for communications across the platform and CRM Execute local campaigns in collaboration with media and community channels as needed Drive business growth through improvements in MAU, MARU, and retention Execute event initiatives B2B (Partner Growth) Ensure localization quality for partner-facing content and execute initiatives across the full partner lifecycle, from acquisition to activation and retention Maintain quality of partner enablement and education materials such as presentations and case studies, and create new assets as needed Execute events and trade marketing initiatives Create content and ensure localization quality for recurring communications such as newsletters and feature release announcements Cross-functional responsibilities Collaborate with Marketing, Account Management, Product, Data, and Legal teams Manage local vendors, including agencies, production partners, and media outlets Provide weekly reporting to the APAC Marketing Lead What sets you apart 5+ years of marketing experience Including B2C paid marketing operations or agency management And B2B growth and enablement 5+ years of hands-on localization experience With a strong focus on quality and execution Knowledge of the Japan market Including regulations and the media landscape Experience in lifecycle marketing / CRM operations Experience with platforms such as Braze is a plus Strong communication skills With the ability to collaborate cross-functionally and drive initiatives to completion Data-driven mindset Able to make decisions based on insights Language skills Business-level English Native-level Japanese Valid work authorization in Japan Nice to have Experience in luxury, watches, or marketplace businesses Familiarity with tools such as GA4, Looker, Qlik, Asana, Jira, and Canva Vendor management experience From selection through SLA management Experience in event planning and on-site execution What we’re looking for Self-starter / Bias for action Able to gather the necessary information, form hypotheses, act quickly, and learn from results. Ownership Able to establish standards from 0 to 1 and scale them from 1 to n. Structured thinking and prioritization Able to deliver maximum impact even with limited resources. Strong communication and collaboration Able to work with diverse global teams and set clear roles, timelines, and ownership Able to adapt communication style to the audience, with strong written English and Japanese Puts team success first and is willing to step beyond their core responsibilities to help solve problems and keep momentum moving forward Compliance Perform duties in compliance with data privacy requirements, advertising regulations, and brand/legal policies What we offer Diversity@Chrono24: We believe in the power of diversity. About us JOIN US NOW! We stand for a dynamic company culture with flat hierarchies and strong team spirit. We are growing fast—and love pushing beyond our limits. By actively shaping our future, we create an inspiring and attractive work environment. Do you want to be part of it? Then apply now and become a valuable member of our team in a company that keeps growing—with you!

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Responsibilities

Drive B2C demand and B2B partner growth in the Japan market through paid media, CRM, and localized campaigns. Build scalable marketing processes and act as a bridge between global and local teams to increase user acquisition and retention.