ROLE OVERVIEW:

We’re looking for a Marketing Manager to join our team. In this role, you’ll be a key player in executing strategic marketing initiatives that support both brand growth and sales enablement for CrucialLogics. You’ll also be responsible for driving client engagement by developing and managing client-facing marketing materials such as nurture campaigns, landing pages and web content.
If you’re energized by variety, thrive in a fast-paced environment, and are passionate about marketing, we’d love to meet you.

EVERY DAY IS DIFFERENT, BUT THIS IS WHAT YOU COULD BE DOING:

• Execute planned marketing tactics, based on knowledge of established objectives, market characteristics, and cost
• Build brand awareness to CrucialLogics and its products and services
• Execute lead generating campaigns using advertising channels and an inbound approach
• Develop and deliver client-facing content such as regular newsletters and live webinars
• Develop and share content on websites, landing pages and social media
• Track and coordinate conferences including event registration, booth material development, promotional campaigns
• Assist with the creation of sales and marketing collateral
• Support award application submissions
• Analyze data to uncover insights and optimize multi-channel campaign performance
• Share observations and recommendations to improve marketing campaign performance
• Brainstorm and propose new and creative growth strategies
• Use HubSpot marketing automation to achieve our goals

Here is a checklist of qualifications that will ensure you’re successful in the role:

• Post-secondary education in Marketing and a love of continuous learning
• 3-5 years of marketing experience, preferably in B2B SaaS or the Information Technology industry
• The ability to generate creative solutions, materials, content and ideas
• Hands on experience of HubSpot, WordPress and Google Analytics
• Experience in graphics tools such as Adobe Illustrator and Canva a bonus
• Highly organized, detail-oriented, and skilled at managing multiple projects
• Excellent project management skills and the ability to multi-task
• Self-starter who thrives in a collaborative, fast-paced environmen