Marketing Manager, CSR ( UAE National ) at CBD

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

23 Aug, 26

Salary

0.0

Posted On

25 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Event Management, Corporate Social Responsibility, Brand Management, Customer Lifecycle Marketing, Campaign Performance Tracking, Public Relations, Stakeholder Management, Corporate Governance, Budget Management, Strategic Planning, Data Analysis, Communication Planning

Industry

Banking

Description

Job Purpose: Lead events to promote the Bank’s brand image. Also Manage and Implement CSR activities, that will enhances the Bank’s brands and have a positive impact on CBD staff and local community. Principal Accountabilities Work Management Manage & execute External Events strategy and plan for the year in line with business objectives in order to support the achievement of the bank business target Support and align with UAE government initiatives Manage CSR function bank wide, including communication and implementation of CSR objectives and Increase visibility via detailed communication plan deliver 9 events per year. Lead CBD Volunteers club to participate in CBD events and UAE government initiatives. Manage approved philanthropic initiatives and ensure publicity and Ensure 15% reduction in expenditure as per Sharia Board guidelines and approvals Evaluation of all sponsorship requests from external organizations including charitable institutions. Contact person for all Government Departments with regards to all Corporate Governance issues, i.e. Approvals, permissions, etc. Contribute as a team member to the effective development and integration of all HR activities. Ensure to comply with the audit requirements, internal and external reporting obligations, etc., in line with the policy guidelines, to ensure high standards of uniformity and consistency across the Bank. Marketing Execute and manage customer lifecycle marketing initiatives across acquisition, engagement, retention, and advocacy stages. Deliver targeted, personalized campaigns using customer data and insights to improve engagement and retention metrics. Own campaign performance tracking, with accountability for defined KPIs such as customer engagement rates, repeat usage, retention uplift, and campaign ROI. Ensure timely delivery and consistent execution of campaigns across key customer touchpoints, in line with brand and compliance standards. Produce regular performance reports and insights to demonstrate impact and optimize future campaigns. Requirements Education and Experience Degree in related field in marketing/advertising/PR 3 to 5 years of experience in Marketing, PR, CSR

Responsibilities

Lead the bank's brand image through the execution of external events and the management of CSR activities and philanthropic initiatives. Manage customer lifecycle marketing campaigns and track KPIs to improve engagement and retention metrics.