Marketing Manager - Customer Lifecycle

at  Argus Media

MARKETING MANAGER – CUSTOMER LIFECYCLE

Holborn, London, UK.
Argus is where smart people belong and where they can grow. We answer the challenge of illuminating markets and shaping new futures.

Skills and Experience

• At least 3 years’ B2B digital marketing experience
• Proven experience in implementing customer lifecycle marketing programs
• Excellent verbal, written and numerical skills
• Campaign planning and end-to-end project management experience
• Experience in planning customer journeys across a range of scenarios and engagements
• Experience of developing & delivering a contact strategy
• Are naturally curious and are interested to learn about commodity markets and price reporting agencies, with a base-level knowledge of the markets that Argus serves.
• Have a proven record of developing innovative, high performing content marketing assets that effectively capture audience interest
• Have a strong commercial background, understanding of demand generation principles and developing go-to-market strategies
• Experience in using bespoke customer databases or CRM systems
• You are able to continuously adapt to achieve strategic goals
• Have a good attention-to-detail
• Able to work effectively with people at all levels of the organization
• Can building good relationships, working as part of a global team
• High performing and results driven Individua

• Development & maintenance of the contact strategy including targeting & opportunity identification
• Build & implement triggered lifecycle campaigns across early life, in-life and retention
• Support the adoption of subscription product and service from Argus customers from activation and onboarding to driving a deeper awareness and usage of our products.
• Creating a range of programs to support adoption, such as user guides, training videos, webinars and email campaigns
• Strong commercial acumen
• Deliver an incremental improvement in customer retention
• Create engagement campaigns to drive product usage and improve customer knowledge and value of their subscription(s)
• Curate marketing briefs for the various marketing support function to activate campaigns
• Define clear KPI’s for Customer Lifecycle marketing.
• Articulate reporting / measurement requirements for inclusion in to the global marketing dashboards
• Support customer success to run effective customer surveys and ensure these initiatives are fed back to the various business units i.e. NPS
• Measurement, tracking & recommendations based on data input & communication output effectiveness
• Gain knowledge of the various markets Argus operates in to best position the customer lifecycle marketing programs and Argus’s product and services

Skills and Experience

• At least 3 years’ B2B digital marketing experience
• Proven experience in implementing customer lifecycle marketing programs
• Excellent verbal, written and numerical skills
• Campaign planning and end-to-end project management experience
• Experience in planning customer journeys across a range of scenarios and engagements
• Experience of developing & delivering a contact strategy
• Are naturally curious and are interested to learn about commodity markets and price reporting agencies, with a base-level knowledge of the markets that Argus serves.
• Have a proven record of developing innovative, high performing content marketing assets that effectively capture audience interest
• Have a strong commercial background, understanding of demand generation principles and developing go-to-market strategies
• Experience in using bespoke customer databases or CRM systems
• You are able to continuously adapt to achieve strategic goals
• Have a good attention-to-detail
• Able to work effectively with people at all levels of the organization
• Can building good relationships, working as part of a global team
• High performing and results driven Individual